Sunday, 28 November 2010

Matches Fashion, London

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If you haven't seen the latest and seasonal offering from Matches you really are in for a treat.  With 13 stores in total stretching from Wimbledon, Richmond, Notting Hill to Mayfair and Marylebone, these stores ooze everything a fabulous boutique should be.  Their current scheme uses these cut out White forms and high White gloss Mannequins creating a winter wonderland with a sense of depth around the product - no easy task in these small spaces.  There is no need for any detail in this scheme as our creative minds fill in the gaps and our eyes are focused on the product itself. We are teased just a little in our attempts to see the product beyond the immediate scheme and as we are naturally curious beings, we are simply drawn in to take a closer look - job well done I'd say. 

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