Saturday 28 August 2010

Fendi, London

I frequently view the Fendi store on Sloane st., here in London, although unlike its enormous sister store in New York, the brand don't often seem to do anything very creative - that I have noticed at least. However, the handbags previously lined up in every colour imaginable have been swept out of their normally hermetically sealed horizontal presentation window and fresh air has been breathed in with this great little installation. Phew. And what an interesting installation this is. Small television monitors have been installed (and actually switched on), surrounded by cinema reels and old film itself winding its way throughout the scheme, tying the whole thing together. I shall be paying more attention to these guys to see what they come up with next. Onwards and upwards, hey?

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