Sunday 20 June 2010

Smythson, London

I rarely record Symthson along Bond St. here in London. Possibly because they don't normally have very interesting schemes or my interest in their product is at the same level as my interest in the World Cup - zero. I suppose, also, I just cant ever imagine purchasing a silver pen for £400.00 or a mans leather dressing case for £1,435.00 to hold my cuff links and watches - if I ever wore either of course, which I never do. However, this is not to say that the product is not desirable as there clearly is a market for this luxurious stuff. Also, interestingly the company seem to have changed direction a little in their presentation of their product. Here we appear to have similar links to Vivienne Westwood's concept that I published in April from the 1920's which saw the release of films by icons such as Douglas Fairbanks in The Mark of Zorro and the Thief of Baghdad and Errol Flynn with his legendary parties on his yacht, Sirocco. This scheme, it seems, is also possibly influenced by the same genre of the society of the time with new adventures, excessive dinners and the beginning of Ocean travel. It is at least a refreshing change to see this brand do something different but perhaps it needs to nudge itself a little further and begin to become a little more daring and exciting for me to keep checking them out......what do you think?

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