Saturday 26 June 2010

Levis, London

Don't you just love this store? OK, well I'm not personally over excited about the brand or in fact the merchandise but this store is simply delicious. This site really does go from strength to strength. It may be that as it is a newly revamped store it perhaps has been given a larger budget and I guess it is a flagship store after all. From my experience, these kind of stores get all of the attention for the first several months in order to launch them and then the focus strays elsewhere, malaise appears to set in and then the marketing budget simply drops away or goes elsewhere. The Marketing budget leaving is fine, the VM budget leaving is not. Still, enjoy it while you can. The repetition of these templates / patterns / slopers or blocks, depending on what you want to call them work particularly well in this warehouse style environment. Ebenezer Butterick and James McCall would be proud.

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