I'm not normally hugely interested in Jewellery, although I do appreciate some of the wonderful stores here in the Dubai Mall. Jacob & Co. is one of the more unusual stores selling outrageously expensive jewellery and watches for the local market. As I have mention previously, so many of these Malls are almost completely empty of people shopping, as people shop in such a different way. One customer may spend hundreds of thousands of Dirhams in one shopping journey here. Anyway, as this store was so beautifully produced, it certainly warranted a closer look into the company. The clientele for this brand seem to be the 'bling' set of pop stars, supermodels and possibly children of global Hotel chains (if you know who I mean). According to their website, pieces of jewellery (including time pieces here too) fall into the "Fashion" category. I am particularly intrigued to view the "World is Yours" timepiece which apparently contains different coloured diamonds to form the continents and oceans of the world. There really is a skill in designing this stuff, and whether we like it or not, there clearly is a market for it too.