Tuesday 13 April 2010

Topman, London

Topman here in Oxford Circus, has really established its personality. I always found that Topshop led the way with product presentation, although I know from my experience of working with these Brands, and indeed at this particular store, whatever Senior Management decide, goes and it really held the creative teams back from exploring exciting ways of presenting the image - after all, weren't Topman suits meant to be worn for your first court appearance? It is, however, very refreshing and extremely exciting to see the incredible schemes from these brands which really have the edge over most of the multiples on the high street here. No wonder this store is so popular and usually mobbed on a daily basis. The use of neon and lighting is superb and I look forward to the next installation.

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