Monday 1 February 2010

Anthropologie, London

Finally, Spring schemes have arrived (although not the weather to go with it) here in London. As many of you know, one of my favourite brands at the moment is Anthropologie and I have been waiting in anticipation to see their new season's scheme. Here the team have used what appear to be recycled plastic drinks bottles, cut into floral forms and sprayed in a range of Spring tones. I particularly like the recycling element to this concept and and it is proof that we don't need enormous budgets to implement an amazing scheme. My only disappointment is the use of the bust forms which I feel just don't sit quite right with this brand. The bust forms in themselves are absolutely fine but used in these schemes are just not meaty enough and seem to get lost in the vast space. Still, the store is one of my favourites in London right now and I will have a scoot around inside later this week.

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