Monday, 11 January 2010

Sale: Harvey Nichols, London

Go and see Harvey Nichols the ever Uber fashionable department store, as I wouldn't have expected any thing less this Sale time from this company. This simple scheme in large format vinyl does exactly what its supposed to do and shouts out that the Sale is on. Contained within the vinyl lettering are small reveals, which just give us snippets of whats on offer. The is a great tease strategy and the passerby cant resist but be drawn to these tiny areas of interest. Of course, things which are revealed are always far more exciting that if they are simply presented to us and this is why this concept works so well. No doubt the team are beavering away working on the first major installment of 2010 which is something I always look forward to viewing as I flaneur the walkways of London.

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