Wednesday, 20 January 2010

Sale: Calvin Klein, London

Unfortunately, my images of the latest Calvin Klein concept here in London are a little blurred but the video that I made which can be seen on my YouTube Channel: Jhvefun probably does this scheme a little more justice as it captures the movement happening here rather than just a still and a moment in time. Anyway, after viewing the superb store in NYC recently this store sadly pales quite significantly by comparison. Although the NYC store is fairly large and there are more windows to enable the creative teams to install much larger schemes, this store has the advantage of being able to house much smaller and detailed concepts. A the end of the day, I guess this is Sale and I am thankful that they have at least not adopted the obligatory Red signifying Sale time, although I am interested in what the first Spring scheme will be - watch this space.

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