Friday 21 August 2009

Moschino, London

This was quite a bizarre scheme that I came across in London's Moschino store recently. Strings of mainly white out sized 'beads' with the odd coloured one were strung across the window with one piece of merchandise displayed. The one piece of merchandise scenario, of course is a sign of a very confident retailer, rather than the pile 'em high, sell 'em cheap strategy used by multiples in the High Street. I wasn't quite sure what to make of this scheme however, as it doesn't really say anything to me - perhaps that's the point? Perhaps its just one of those gap filling concepts that isnt supposed to say anything, it just is? I couldn't think of any way of deconstructing the concept other than it being used purely for decorative purposes. But who knows?

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