Saturday 15 August 2009

Longchamp, Bond Street, London

I must admit that I know very little about this brand as it is one that I have never bought anything from or have known anyone who displays their merchandise for them. Suffice to say for such a small window they have produced a quite interesting means of displaying their product. This also is the type of window which is quite difficult to comment on, probably because it is so simple. Anyway, Longchamp have used A3 sized sheets in a repetitive format as a backdrop and therefore creating a context. The merchandise itself has been placed on a stiffened version of the text that seems as if it has been screwed up and discarded and therefore providing a kind of hidden narrative.

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