Tuesday 7 July 2009

Optical Illusion potential for Retail Environments?

I came across this piece of Art work earlier today on my way to see Carlo Guzzini from Iguzzini Lighting (the artists name was not credited), however I do remember a few years ago seeing one of the Billboards in Earls Court had something similar.
Optical illusions are such fun pieces to view, and I particularly enjoy the reward in eventually seeing the reality (see image below). What I found so interesting about this piece is its possible application into a Commercial Environment as either an installation, promotion of new products or perhaps as a store window display?

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