Tuesday 16 June 2009

Gucci - Punctuation, Reflection, Distortion

This month Gucci's windows contain rectangular mirrored metal sheet backdrops punctuated with holes and convex mirrored surfaces. I am always particularly intrigued with the use of mirrors in store windows as a way of retailers enabling ourselves to be seen and to see a reflection of who we would perhaps like to be or perceive ourselves as being or perhaps aspiring to be. Mirrors behind product does enable the shopper to see the product itself far more holistically and this is a very creative way of ensuring this. Although, when stood in front of these mirrored surfaces, do we focus on our distorted self's or on the product? Or is this a way of engaging us in to the brand?

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