Monday 15 June 2009

Diesel Windows

Another great concept from Diesel along Bond Street. I particularly enjoy that retailers are once again coming 'outside' the windows which is extremely exciting, and this is no exception. Diesel have been producing some really interesting concepts for a while now, and although this is undoubtedly high maintenance, it really is however, so refreshing to see.
Windows pasted with music sheets and sprayed Black mannequins placed in front of microphones, creating a clear focal point to the product. My only negative thought here (I recognise it is easy to criticise when you don't have to come up with a solution) is that it is difficult to see the product itself - I'm thinking as a 24 hour shopper here and often I do look at stores in the middle of the night. However, this may be deliberate as it does ensure that you focus in between the music sheets themselves and almost 'seek out' the product itself.

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