Fendi, London

We think that this scheme is a reference to the 25th Anniversary of the brands baguette and the re-edition of 25 of them from their archives for a limited time.  Quite an interesting move for this brand although a slightly odd scheme for this time of year.  However, if you have a look at their website and do the virtual experience then it all makes sense.

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Harrods, London

We have no idea where to begin with this scheme as it is so incredibly spectacular.  We made a special effort to travel into town just to go and have a look at this for ourselves and wow, wow, wow.....amazing.  In collaboration with Dior who have taken over all nearly all of the windows here at this magnificent store the brand have absolutely left us speechless.  These are some of the best windows we have seen in a very long time.  There are so many images which we cant include here although you can find them on our Instagram account through the link below.

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Tommy Hilfiger, London

This is a huge change of direction for this brand and their presentation and we absolutely love it.  Gone is the usual Blue and Red-style schemes and in with a rather bizarre installation which is bringing so much joy out there on an otherwise tired and battered high street.  We expect that there is someone new here at the brand breathing a bit of life and creativity into the brand (or they've hired an external agency to design this).  Either way this scheme is a breath of fresh air for this brand.

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Penhaligon's, London

We've mentioned on several occasions the difficulty in capturing the windows at this store and perhaps this scheme highlights even more why.  That said, we love these windows.  We think that the brand have used what appear to be Victorian cut-outs which seems to be their signature style but in conjunction with a bit of a Circus / funfair scheme.  Our images make this scheme look a bit messy but we promise they do look great in the 'flesh'.

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Jo Malone, London

It's quite refreshing to see a fun Christmas scheme when everyone else has implemented a Christmas tree or graphics in Purple, Green, Red or White.  Here at this brand a giant snowman (snow person?) forms the central focal point of this scheme surrounded by multiple snow balls in a repetition and gravitational format.  We love the products that are sold here and who wouldn't want a giant box of this stuff to open on Christmas morning, eh? 

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L'Occitane, London

While some of the major retail players out there are well ahead of the mark in launching their seasonal schemes, many are still in apparent limbo.  Christmas schemes are beginning to emerge gradually and we thought that this brand was looking particularly refreshing given that they don't tend to spend a lot on their Visual Merchandising the rest of the year.  It is worth noting that everything here is sustainable, has been made using clean and renewable energy and will be recycled or repurposed afterwards.  Whats not to like?

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Dolce and Gabbana, London

While there is very little / nothing in the form of recognisable Visual Merchandising, we actually love the product here and the super creativity which comes from this brand.  We don't always like everything but on occasion they do produce work which is interesting to view (at least for us).  The brand usually turn around their visual merchandising schemes at super fast pace although its all very quiet on that front at the moment.  Maybe Christmas we guess.

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Hogan, London

Although this is quite a simple scheme it did take some time to work out this hashtag 'GENH'.  Just to clarify,  this is something completely separate from the ordinary generational categories such as Gen X, Gen Z, Baby Boomers, Millennial's and so on and this appears to refer to the generation who have been around since Hogan's launch in the 1980's.  Very clever concept we thought although it would just make them a mixture of Gen Z and Millennials anyway.

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Roberto Cavalli, London

Theres quite a market stall feel to this installation, don't you think?  This appears to be where the brand is headed with their more urban approach to their schemes. (you may also remember their recent Rock 'n' Roll installation).  Perhaps this is their new USP?  We are actually thankful that they have finally found an angle to work from as the windows here have been quite generic for some time now.  We're not big fans of fluorescent (our eyes are rolling) so we haven't quite decided how we feel about this scheme.

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Versace, London

After including the fantastic scheme from Harvey Nichols in our last post, it is quite difficult to feel wowed by anything else at the moment.  The latest installation from this brand is not particularly interesting although we do quite like the use of the Glossy Red on the flooring and pillars applied as plinths.  Other than that, roll on Christmas schemes we guess.

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Harvey Nichols, London

Wow...!  Just wow, really.  If you haven't seen this installation then do try and get over to Knightsbridge and experience it for yourself, particularly at night-time.  This installation sparkles.....a lot..!  This is first Christmas scheme for the season and slightly unusual to see one this soon in the year but then again we suspect just about every retailer needs to squeeze every penny out of it given the global financial situation / cost of living....etc....etc.  We have put the full run on our Instagram account too if you want to have a closer look at these windows.

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Valentino, London

You really do have to experience the beauty of this colour in real life rather than an image as it glows across the street here in Knightsbridge.  While this brand is not normally associated with great Visual Merchandising (it just doesn't seem to be their thing) they have in this case at least added one prop but the bright Pink products with the Bright Pink background looks magnificent.

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Dior, London

Even luxury brands appear to be tightening their belts when it comes to the amount of details that they are implementing into their schemes.  This brand and it's simply papered backdrop is one such example.  It may be that with Christmas schemes pending that the bulk of the budget is being saved for that launch although we can only guess.  Anyway, we do love the classic styles from Dior although we are picking up on a slight Mary Poppins vibe.   

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