Friday 4 November 2022

Hogan, London

Although this is quite a simple scheme it did take some time to work out this hashtag 'GENH'.  Just to clarify,  this is something completely separate from the ordinary generational categories such as Gen X, Gen Z, Baby Boomers, Millennial's and so on and this appears to refer to the generation who have been around since Hogan's launch in the 1980's.  Very clever concept we thought although it would just make them a mixture of Gen Z and Millennials anyway.

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