Dior, London

With the launch of their SS22 collections this brand have a corker of a scheme in place at their store along Bond street.  Linked very closely to their catwalk show which we have to mention is a complete joy to watch so we have put the link below so that you can check it out.  This scheme will then make sense to you.  https://www.dior.com/en_gb/womens-fashion/ready-to-wear-shows/spring-summer-2022-ready-to-wear-show

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Smythson, London

This is probably not the most exciting scheme we've seen from this brand although it is still early-ish in the retail calendar and we're sure that there are a lot more interesting installations to come.  At the moment a bit of symmetry as a window dynamic, graphics forming the backdrop with of course their delicious products is the latest scheme from this brand right now.

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Prada, London

This brand seem to go through phases of, on the one hand, some very creative windows, and then on the other, to ones which are very basic, albeit of course, sophisticated.  We're not fans of large format graphics as they are a cheap and quite a lazy option although at least this brand have the product actually worn in the graphics which is quite a find out there.  Hopefully there are more interesting schemes on the horizon.

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Moschino, London

Baby toys?  Are we actually seeing Baby Toys in a luxury brand?  We have seen some quite interesting schemes recently from this brand although they have slid right back down to the bottom of the VM rung for us at least.  Clearly a lot of money has been spent on the scheme although it might just have been filed as a what-not-to-do example.  

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Ralph Lauren, London

Its been a while (well probably just a few weeks) since we looked at this brand and wow, this is a completely new direction.  Normally we see impossibly beautiful interior spaces from unknown glamorous places, however their latest offer is a complete departure and not really the kind of scheme we would expect to see here.  We do however love the huge prints across the various layers which form the backdrop to the product here.

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Tods, London

And they're back.  We were a little concerned recently that the brand had gone all mid-range on us with their Graphics but here we have an impressive totem pole-style installation of some very interesting objects.  We don't know what the narrative is here and it doesn't really matter, we just want to see wonderful things in beautiful windows.  Great job guys.

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Max Mara, London

It looks like days out and holidays must just be around the corner.  We love the simplicity of this scheme and great to see how they have stripped back the narrative and it still all makes sense.  No easy task for sure. And, the simpler the scheme, the harder it can be to make it look so good as you have no where to hide.  Anyway, wonderful work but time to rotate those mannequins we reckon.

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Givenchy, London

We're not 100% confident with the latest scheme at this brand.  On the one hand we have the land-of-the-giants sized (well it looks like a bottle of Bleach to be honest) plastique bottle and then a Male mannequin with one boot off and a female mannequin so high up the window and such a short skirt that you can see her changing her mind, if you get our drift.  This isn't an overly ambitious or detailed scheme and dressing a mannequin is not the toughest job in the world although this is not quite what we expected from this brand.

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Mulberry, London

Wow, this brand is on fire right now.  The schemes are changing faster than we can capture them and we love it.  The team here appear to be taking quite an abstract approach to their schemes although this one is certainly a product-led one based on their Softie collection.  Large padded installations in delicious colours fill their open backed windows here at their store along Bond street right now.

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Moncler, London

Surprisingly, this was actually quite a difficult scheme to capture as so many passersby stop and are mesmerised by the perpetual space and the kaleidoscopic imagery of the window below.  Glowing across Bond street right now is this brand.  Everything suddenly seems ok again here after two very long years of disruption and thank goodness we have plenty more schemes to share with you again.

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Retail Visual Merchandising and Display Show 2022, London

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Tods, London

This is certainly not the finest scheme we have seen from this brand although anything visual right now is appreciated.  Large format graphics always make our eyes smart and actually something we don't see often from luxury brands.  To us at least images of the product behind the product itself (or worse still, images of product when it hasn't actually arrived in store) just screams mid-range or lower and probably always best avoided.

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Chanel, London

This is a very simple scheme for this brand and perhaps given the time of year, it's not beneficial to have anything more lavish?  We weren't quite sure what to make of this installation other than it appears to have structures which remind us of mattresses as a backdrop (or is that just us?).  Other than that there isn't a lot more to mention unfortunately.

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