Massimo Dutti, London

This brand always presents their schemes with such style.  Throughout 2021 we have seen some very sophisticated installations in their windows and this one certainly doesnt dissapoint.  Perfectly dressed figures and simple Black and White graphics both inside the window and across the fenestration is Massimo Dutti right now.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

                or on our Instagram page https://www.instagram.com/jonathanbaker1/

Tommy Hilfiger, London

We captured these windows here just after Black Friday which we thought we should mention in case the brand in HQ somewhere in the world assumes that the team have left this in the window.  We dont often look here although we did love the beautiful lights that they have in the windows right now which is quite a refreshing approach for a seasonal scheme.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/

Longchamp, London

We have seen some great schemes here this year although this one is probably not the most exciting we've ever seen.  There are a few retailers out there who have slightly bucked the trend of traditional seasonal schemes, which of course is absolutely fine...how many trees and flashing lights do we really need to see anyway?  In the meantime, whether we like it or not is of no consequence of course and we are sure more killer schemes are on their way in 2022.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Max Mara, London

This is quite an interesting scheme from this brand.  Its not quite that seasonal however although that's fine we guess as maybe their focus is elsewhere and God forbid there ever be a tree in these windows.  The only thing which slightly bothers us however is the time on the clocks as we cant quite work out why they are set at either 9.00 or 3.00?  Usually, at least when you are presenting watches or clocks (we understand that this is a prop) that the time is set at either 10.10, 13.50, 15.40 or 19.20 depending on the angle from which it will be seen.  Anyway, lets hope these mannequins will be refreshed in the new year.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Tods, London

We're not quite sure how we feel about this installation at the moment.  The one great element is that it does link seemlessly through to their web page, albeit the Lion's mane online is rather more groomed (in fact within an inch of its life) than the shaggy ones we see here.  There is a lot of clutter in here and a good old fashioned edit is possibly called for.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364 or on our Instagram page https://www.instagram.com/jonathanbaker1/

Michael Kors, London

We have seen some wonderful schemes from this brand during 2021, in spite of all of the restrictions placed on us this brand have kept going and kept on delivering - remarkable.  We were so inspired by one of their schemes that we have even included it in our latest book.  As we would expect the season is well and truly upon us and of course the party season, therefore what better product to show than all things glamorous and sparkly.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Etro, London

This is a huge change in direction for this brand and this is absolutely a must-see window.  We normally find a huge installation at this time of year, namely props, however this year is a very Red, Glittery and illuminated installation with just a few products.  To appreciate this to its fullest we've put a short video on our Facebook page (link below) so that you see how this works.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/

Tory Burch, London

This is quite an interesting solution for this time of year.  We do love the references to a more traditional Christmas with the exterior of the window and the use of branches to highlight the space.  However, just look at these incredible stone-like structures too.  We haven't quite decided whether we love them of hate them although it is refreshing not to see trees at least.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Patek Philippe, London

We've been following this brand for some time now and always enthuse about their schemes simply becasue they are so good.  One of favourite places in New York which once again we sadly wont be able to visit this year is ABC, the fantastic interiors place with the most incredible visual merchandising.  This scheme is a wonderful collision of Philippe meets ABC and we love it.  There's no product here because its night time but we expect it will looks amazing during the day anyway. 

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Pinko, London

We had no idea that this brand had a store in London until we happened across it.  We seem to remember that the last time we saw one of their stores was a few years ago in Milan and thought it was a fast fashion multiple although they tend have quite small stores.  Anyway, while this isnt the most lavish Christmas scheme the interior of their stores is quite interesting.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/  or on our Instagram page https://www.instagram.com/jonathanbaker1/

Salvatore Ferragamo, London

At first glance we thought this scheme might be referencing the heritage of the brand although on a closer inspection it appears to be far more international with references to Architecture worldwide.  Cut out schemes are not always easy to produce and certainly not at the scale this brand have to manage with stores across the globe although we imagine this came flat packed with the instructions on construction.  It does look great although we're not so sure about the way the product is being shown, particularly the shoes but thats just us.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Loro Piana, London

We couldn't quite make out what this scheme is about when we first saw it from across the road, actually along Sloane street.  The scheme makes quite an impact however as the lighting here is incredibly bright although of course this is difficult to appreciate in a still image.  Close up we were still none the wiser however if you take a look at their website it all becomes clear and how wonderful to find a brand that brings all of the strands together both online and in store. Great colours too which drew us in so job well done we guess.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Prada, London

For some reason we seem to be channeling a bit of a 007 / Bond vibe from this scheme at Prada.  We happened upon this brands latest installation and of course their seasonal offer along Sloane street here in the centre of it all.  Giant mirror balls with fur covered cut-outs, shimmering mirrored curtains and mirrored flooring is Prada right now.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/