Sturm, London

Since we came across this brands' store along Mount street we seem to see the brand logo just about everywhere.  Clearly there is quite a push to elevate the presence of the brand and just about every avenue is being explored.  In the meantime,  their store along Mount street looks mightily impressive with their living wall-style installation.

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Pringle, London

We've seen some really great schemes at this brand although this was some time ago when we seem to remember that they had a store along Bond street?  Weren't they in the current Victoria's Secret site years ago?  Anyway, while they've been on Mount street we havent really felt inclined to capture their windows as nothing very exciting happens here although great to see an artist collaboration for now.  We just wish that they could have put a bit of energy behind the scheme.

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Martin Margiela, London

Its not very often that we get to see this store without its secutiry grille down in front of the glass, so we thought we had better act quickly to capture what we saw.  OK, well, there isn't anything particularly visual going on here although we do love this brands' products and the curved structure is fairly interesting.  We'v also of course included an interior shot of the store from the front door so that can have a sneak peak inside.

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Moschino, London

We're trying so hard not to be mean about this brand (none of us need it right now, do we?) although a little part of us does tend to die when we look at their schemes.  There is a certain style to what they do which can never really work out but they do produce a lot of schemes for which we are grateful at least.  We're guessing the idea is that this a pop-up book, maybe?

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Stella McCartney, London

Wow, just look at this scheme.  In all of the years we have followed the windows at this brand, this must be the best installation we have ever seen them produce.  Ok, well there were a few memorable ones here and there but this one is wow.  Just. Wow.  What we particularly love about this is not just the graphic elements we can see here and the fact that there is no product but also that they have been bold enough to come out of the windows and onto the street.  Amazing guys..!

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Etro, London

There appears to be quite a lot going on in these windows at the moment but we love it.  Tech and pattern everywhere and just some little pops of colourful product.  We always see such interesting schemes here and no doubt Christmas will be a blast.  There is no obvious narrative here so we're guessing that this is a product-led scheme.

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Moynat, London

What could possibly more desirable than a gorgeous piece from this incredible brand?  Showcasing some of their historical pieces in their windows right now and we think they've included one of the batten trunks and a couple of their Limousine trunks from 1905.  Apparently the latter trunks fit perfectly on top of a Limousine just in case you were looking.

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Pomellato, London

We've never thought to include this brand previously although of course these kinds of windows without the product can always look rather odd.  However we were struck by the amazing colours of these jewel-like glass structures in the background which look so appealing.  It transpires that this brand first launched in 1967 in Milan and has quite a few interesting, mainly Hollywood advocates.

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Brunello Cucinelli, London

We've seen some really lovely schemes from this brand previously, particularly when they had their store just behind L.V.  We're trying to recall is this is the old Belstaff site (we need to check again) but anyway, we cant help feeling looking at the windows here that there's a hint of Photoshop going on with no Visual Merchandiser to implement this scheme.  This kind of Police line-up effect with the headless mannequins and seemingly random product is the type we would normally see when marketing departments get their hands on windows and bring someone in who has a few photoshop skills and the visual merchandising specialist has been made redundant during the pandemic.  Why is the honeycomb structure filled with merchandise but up against the back wall?  What are the props even doing?  *Sigh*

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Asprey, London

We were rather surprised to see that this brand has moved from its incredible site along Bond street to what looks like a tiny store on Bruton street.  Luxury brands move all of the time of course across Bond street so its not really any news although we werent exactly overwhelmed with this installation.  The brand did have huge windows in their previous site which we can recall at one time being the envy of the Visual merchandising industry although we guess time changes and all brands go through periods of feast and famine and we're glad that after over 200 years that they have at least survived.

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Emporio Armani, London

Times are clearly changing rapidly.  It wasn't that long ago that most brands appeared to avoid most things sustainable or at least Green washed everything.  During the pandemic we saw more of more of these kinds of brands adding a whole range of sustainble stuff to their collections which of course is great although the cynical part of us always wonders just how much anything that they do really is (no matter what their websites claim).  Anyway, here you go, the launch of a new Sustainble Capsule from this brand.

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Roksanda, London

Wow, look how beautiful this scheme is...!  In conjunction with Emily Moore, the brand have installed this incredible scheme which we believe is called Wilds of Love.  Artist collaborations are of course not new but what a great way to showcase their work and have an amazing scheme too.  Win, win then.

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Tods, London

Thankfully, the large format graphics have gone and a prop-led scheme has been launched.  Phew.  From what we can gather these amazing installation have been created from some of their delicious products in a repetition format.  Beautifully produced and placed on a plinth of bricks.

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