Friday 29 October 2021

Brunello Cucinelli, London

We've seen some really lovely schemes from this brand previously, particularly when they had their store just behind L.V.  We're trying to recall is this is the old Belstaff site (we need to check again) but anyway, we cant help feeling looking at the windows here that there's a hint of Photoshop going on with no Visual Merchandiser to implement this scheme.  This kind of Police line-up effect with the headless mannequins and seemingly random product is the type we would normally see when marketing departments get their hands on windows and bring someone in who has a few photoshop skills and the visual merchandising specialist has been made redundant during the pandemic.  Why is the honeycomb structure filled with merchandise but up against the back wall?  What are the props even doing?  *Sigh*

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