Chanel, London

This is such a nice scheme from this brand which at first glance appear quite simple but are also, no doubt took-a-lot-of-work kind of windows.  We love the illuminated panels at the back of the windows which have a sort of laser cut / lace-like look to them.  We have probably mentioned previously how this brand used to look so terrible but clearly not any more and gone (at least for now) are those horrible pin headed mannequins.  There is a VM God after all.

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Ralph Lauren, London

We had just been thinking to ourselves how drab London was looking at the moment and then came across this..!  Wow, how incredible.  We suddenly recalled that this brand always support this event although this is the biggest scheme we've seen from them to date.  In fact, we almost missed  the windows, which incidentally are quite magnificent too.  We haven't had the opportunity to go inside the store as we were capturing the scheme one evening although do check them out.

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Michael Kors, London

We actually included this scheme from this brand recently however we are including it again as of course they have added a vinyl to the fenestration.  We decided that this really was worth including again as the guys here always make an effort for Pride, and even though the event itself has been cancelled again this year, due to, well, rather obvious reasons, we were rather pleased to see that this brand, as well as one or two others have acknowledged this annual event.  Therefore, just as a reminder of how far we have come we wanted to just reinforce this important message too.

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Max Mara, London

There's quite an interesting use of materials vibe which we've seen around town recently which we've seen across a few brands.  Well, either that or no one can find a supplier to produce their schemes.  Anyway, it is quite a nice move nonetheless and abstract forms are a good gap filler when you need something quick.  This brand produce some great schemes although they have probably squeezed a return on those mannequins by now?

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Louis Vuitton, London

This brand have just got it, haven't they.  Got.  It.  As always, even during these difficult times this brand are a gift that just keeps on giving when it comes to their windows.  We have no idea what the narrative is here but it doesn't matter, we can just stand back and enjoy the spectacle.  When so much of London looks so shabby right now, thank goodness these guys came to work.  Enjoy.

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Mulberry, London

Celebrating a whopping 50 years is this brand right now.  They appear to have adopted a more abstract approach to their schemes for a while now and gone are the narratives which we used to love.  Still, things change and move on.  The text on the window (we we appreciate you wont be able to see it) reads "In 2021 we celebrate 50 years of Mulberry: contemporary British design, traditional craftsmanship and the Made to Last ethos at the heart of our brand".  Indeed.  Here's to another 50 years and beyond we say.

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Cos, London

We captured this scheme recently however when we came to process and upload our images we have completely forgotten who the brand are.  In fact, we were wondering which luxury brand they were as there are hints of Isabel Marant or any of the numerous luxury schemes along Mount street.  It only dawned on us that in fact this is Cos.  Wow.  We cant believe how good this brand is looking right now and certainly closing that gap between affordable luxury and the super luxury brands.  Well done you guys.

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Selfridges, London

Whenever we feel the need for a big dose of creativity we know that we can always rely on this brand.  We adore the Fine Art approach they take with their work and we are rather amazed that, given the amount of windows the teams here have to work with that they have anything in their windows at all.  The current scheme is their Good Nature windows all made with the Earth in mind.  Do have a look at their website as they have included the initial visuals next to the completed windows which are really interesting. 

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Coach, London

It's been so long since we have been able to visit this brand.  Thankfully they always produce some great schemes in their enormous windows in the former Jaegar store along Regent street.  Unfortunately we have to stand in the middle of the traffic to get a full view of their schemes which as you can appreciate takes quick timing and a lot of waiting to just capture it before the constant passing crowds block the view.  This week, there's a kind of nod to architecture with what appears to be the Empire state building referenced here complete with a bit of playfulness with the inclusion of a slide onto which the product has been placed.

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Canali, London

Whoever is producing schemes for this brand, we take our hats off to you.  Changes here are galloping along and given the circumstances we are all facing we are rather amazed.  Ok, well they aren't as lavish as some of the other brands along the luxury mile but they are clearly created with love, care and a quick turnaround keeping us interested and coming back for more.  We just wish that their little front window would get some love though?

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Michael Kors, London

It will probably be quite strange to future generations to see signs like this on retail store windows.  What we are talking about of course is the decal highlighting social distancing.  In the meantime, since this brand moved to Regent street site and its huge windows we have seen some great schemes here.  The current one couldn't have been timed better as London experiences what we probably consider holiday weather given what its like most of the year with its tropical feel complete with Palm tree graphics.

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Rimowa, London

This is probably not the most exciting scheme out there at the moment although it is out there and we only tend to show what is current.  There have been some interesting schemes over the years here which cant be easy given the product is essentially a metal box on wheels with a handle however there is some interesting use of colour in this installation nonetheless.

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Givenchy, London

We don't often see much in the way of Visual Merchandising from this brand.  Ok, well they did have some large prop handbags in their windows recently although they weren't very exciting.  However, we did come across this installation and to be honest WTF went through our minds initially.  This is rather a slightly unhinged installation although we have to say that we absolutely love it.  This is so far removed from the usual things luxury brands do and actually completely unexpected of this brand.  We can imagine trying to sell this concept to the CEO and the usual dull-as-dishwater's from finance however, well done to whoever  was brave enough to do something so simple and yet so refreshing and interesting.  We salute you.

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