Saturday 12 June 2021

Givenchy, London

We don't often see much in the way of Visual Merchandising from this brand.  Ok, well they did have some large prop handbags in their windows recently although they weren't very exciting.  However, we did come across this installation and to be honest WTF went through our minds initially.  This is rather a slightly unhinged installation although we have to say that we absolutely love it.  This is so far removed from the usual things luxury brands do and actually completely unexpected of this brand.  We can imagine trying to sell this concept to the CEO and the usual dull-as-dishwater's from finance however, well done to whoever  was brave enough to do something so simple and yet so refreshing and interesting.  We salute you.

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