Fortnum and Mason, London

This season is one that just keeps on giving and we still have a lot of brands to get through before the big day itself in December.  We have been looking out for the Christmas scheme at Fortnum's for quite some time and naturally they never disappoint.  The detail that has gone into this scheme is quite staggering and no doubt many months of planning behind it.  This brands 'Together we're Merrier' campaign is quite a corker but as always its much better seeing these things in life if you can so that you can fully immerse yourself in the experience.

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Moncler, London

We don't see queue's of people outside of stores here in London very often unless there is some over hyped collaboration between a luxury and fast fashion brand however, there are queues outside of the Moncler store along Bond street.  OK, well the product is superb of course although cheaper versions of this stuff are available at Uniqlo if you like looking like an Italian tourist.  The scheme of course, for such a tiny space is superbly clever and we are huge fans of their schemes.  In this case, the brand are playing on the ski season with huge doses of humour thrown in.

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Belstaff, London

This is a simple yet impactful scheme at Belstaff which captures the season so well and not a Christmas tree or bauble in sight.  Snow covered mountain peaks, and thats it, have been placed behind the mannequins here and perfectly allows the passerby to see into and around the interior space.  A great and original solution.

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Dior, London

Like a Phoenix out of the ashes the schemes here are absolutely rocking the high street yet again.  With their amazing mirrored perspective and mirrored baubles the installation at Dior is super shiny and incredibly glossy at their store along Bond street here in the centre of it all.  We dont tend to shop here ourselves but if we were the target audience we would certainly be enticed into their spaces.  Superb stuff.

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Coach, London

If you like a bag charm then this is a cool piece from Coach this season.  With their 'ice block' pyramidal format and repetition of these dinosaurs this is quite an interesting seasonal solution from this brand.  Do check out Coach's Regent street store too however as they have life sized (well sort of) versions of these in bright neon lights filling their enormous window spaces which really are making an impact across the central London shopping zone.

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Hermes, London

We do tend to gush quite a lot at this brands installations but then when a brand does such amazing work and their stores' windows around the world vary so much who could blame us?  Beautiful props and an array of insects there appear to be a lot of references around town in Christmas schemes to the natural world.  Check out our YouTube video to see a better view of this scheme.

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Tiffany, London

Masters of all things in miniature and faux perspectives, it has to be Tiffany.  We are always amazed at the level of detail in the schemes at this brand and how delicate the props are but equally how they manage to produce so many of them across all of their stores.  This is no easy task.  Their Christmas scheme of course does have a nod to New York and while this isn't a problem to us, London, as with any other city do have their own unique landmarks and celebrate the season in their own way and therefore a much more 'Glocal' approach would have been appreciated.  This would have added yet another layer of complexity to an already complex process but would be more meaningful to the relevant city in which the stores are placed that's all.

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Louis Vuitton, London

We haven't seen animals in the windows at Louis Vuitton for quite a while now although this is something that they always do so well.  And animated ones too.  Great to see some movement in their schemes which again we haven't seen since they opened this Maison along Bond street; remember the 'walking' shoe installation?  Anyway, to appreciate this scheme of course we naturally have to include a video.

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Moschino, London

This is an interesting installation/collection from this brand with what appear to be references to the work of Touko Valio Laaksonen (aka Tom of Finland).  It will be quite fun to see who is photographed wearing the product when it was the kind of attire Laaksonen dressed his subjects in for his homoerotic art;  that will be a fun day on the London tube for sure. All said and done, it is great to see the look being claimed for the mainstream.

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John Lewis, London

Images Courtesy and Copyright Harlequin Design

You may already have seen the latest advertisement for John Lewis's latest Christmas campaign which can be seen across a multitude of social media featuring Buster the Boxer.  In conjunction with those lovely guys at www.harlequin-design.com the team have created these incredible windows with fantastic underground scenarios in burrows filled with the brands' products complete with animals featured in the ads.  Go and take a look at this scheme if you can as it really is a corker. 

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Burberry, London

It is quite difficult to comment on this scheme at Burberry other than mention that it is a repetition of these radiation forms.  This is quite a financially efficient scheme for a luxury brand - ok its just inexpensive - although given that they are so global perhaps it is a necessary evil?  Who knows?

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Dsquared2, London

Wow, the styling in the photography at this brand is very exciting and we were rather drooling at their products as we passed by their store along Conduit street.  The use of real fur however is really not necessary and something we feel compelled to highlight particularly when it is used as a trim on a product and serves no purpose whatsoever apart from embellishment.  While everyone is rather distracted by Brexit and still reeling from the shock of the US elections, this may all stay well under the radar however we just wanted to highlight that fur in a civilized society is a big 'NO' and best left on the animal that it came from.   Great photography however. 

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