Tuesday 15 November 2016

Tiffany, London

Masters of all things in miniature and faux perspectives, it has to be Tiffany.  We are always amazed at the level of detail in the schemes at this brand and how delicate the props are but equally how they manage to produce so many of them across all of their stores.  This is no easy task.  Their Christmas scheme of course does have a nod to New York and while this isn't a problem to us, London, as with any other city do have their own unique landmarks and celebrate the season in their own way and therefore a much more 'Glocal' approach would have been appreciated.  This would have added yet another layer of complexity to an already complex process but would be more meaningful to the relevant city in which the stores are placed that's all.

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