New Look, London

Images Courtesy and Copyright www.sfd.co.uk

New Look clearly have their finger on the pulse with the SS16 iridescent trend, filling the height and depth of their windows with a clean framework of shimmering panels and the bouncing of light and colour that comes with this incredible material.  The windows here really come alive as you pass by this installation with an amazing change in colour. A clever way of keeping the windows flexible to the changing product being presented here.

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Selfridges, London

Images Courtesy and Copyright www.cofrad.com

Selfridges as always is leading the way in innovation on the high street.  With their latest campaign 'Everybody' the brand is celebrating the wellness movement which explores how we depict, treat and talk about our bodies and demonstrates through their window and interior installations the joy, strength and beauty of individuals united in motion.  Another stunning and avant garde scheme utilising the amazing mannequins from www.cofrad.com  

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Ralph Lauren, London

Given the season its no surprise that we are seeing more and more references to travel across the schemes in London right now and here at Ralph Lauren, luxury cruising / sailing is the overall theme.  Again, we have historical references such as the Art Deco lighting and we're guessing that their stock 'Yasmins' are undergoing renovation at the moment but refreshing to see a different selection of mannequins being used nonetheless.

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Tory Burch, London

The use of floral schemes appear to be the preferred style at Tory Burch recently (remember the Paris installation?)  We're not fans of flowers in windows ourselves per se although in this pure Blue and White scheme the installation does look incredibly clean, fresh and of course a perfect reference for SS16.

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Patek Phillippe, London

We're sure this scheme looks even more mightily impressive when the product is in place although from across the other side of Bond street, the use of Green and Purple here does look rather magnificent; something an image can never really capture.  With what appears to be references to historical formal gardens (the type of thing which Capability Brown would have produced) Patek Phillippe have really upped the ante with their schemes recently and clearly understand the importance of not just interesting but superb quality Visual Merchandising.

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Desigual, London

This is quite a difficult scheme to describe to you as there is not quite enough happening beyond what you can already see.  There are however small references (actually they are historical techniques) to the craft of decoupage which we had thought was relegated to the museums and well, history, so its great to see these things creeping in again, and in this case on the mannequins faces.

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Liberty, London

We're guessing that the coils used here are tongue in cheek references to Spring although we are not absolutely sure (we probably made that up for some reason).  Threaded throughout this scheme are neon 'ropes' across the length of the run of windows and although we weren't so sure about the 'skirted' suspended forms we are sure that there is some method in their madness and perhaps we just don't 'get it'.  Beautiful products here as always anyway.

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Gant, London

Looking very crisp and clean, Gant (at least here in the UK) appear to swear no allegiance to any particular type or style of presentation which is so refreshing to see.  Remember the last one with its luggage carousel?   Suspended and neon illuminated rectangles hang in a gravitational and repetition format punctuated by references to their products.  Clearly this season the focus is on their shirts.

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T.M. Lewin, London

Images Courtesy and Copyright T.M.Lewin

With an enviable history dating back to 1898, T.M. Lewin opened his first store here along the famous Jermyn Street with such innovative products as the coat shirt.  The brand has traded continuously ever since and now even has stores across Australia.  Its often so difficult to make this type of menswear look interesting (and yet masculine) however with beautiful bust forms with their dark wooden articulated arms / hands and with the addition of animal heads this brand demonstrates that they don't take themselves too seriously and that with a bit of tongue in cheek humour (often so missing on the high street) that you can have great quality products and make them just a bit more interesting too.  

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Hackett, London

If you know the Capri Hotel on the Italian island of Capri (just off the coast from Naples) then you will recognise the references here at Hackett.  With its beautifully tiled floors, lush plants and of course the obligatory shutters this scheme captures the very essence of this stunning place so incredibly well.  The island itself naturally has a wonderfully long and chequered history with notable residents including Gracie Fields and Graham Greene.  The scheme here communicates perfectly the essence of a fading history with a hint of romanticism and gentlemanliness from a bygone time surmised in a stunning contemporary context. 

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Dover Street, Market, London

Being this confident as a retailer naturally takes a lot of, well, balls we guess, or in this case just rather large ones.  If you haven't yet seen the new Dover Street Market store then do go along and check it out as it really is magnificent.  Housed in the former Burberry headquarters along the Haymarket we can only wonder what influence this brand will have (as it did around its original home along Dover street) on this slightly dogeared end of town given that there are so few other retail spaces around it ready to be snapped up by brands who wish to associate with this phenomenal concept.  Sayonara then Angus Steak House and Fancy That of London.

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Fenwick, London

We just cant help but continue to be amazed at how this brand looks compared to just a few years ago.  With references to, we guess April showers (clearly a UK phenomenon or at least a northern hemisphere one) mannequins topped with coloured umbrellas in a gravitational format beam from their Bond street store.   

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Laura Ashley, London

Images Courtesy and Copyright www.helloflamingo.co.uk

Recycling and reuse is one area we often neglect in Visual Merchandising, or at least it appears to be swept under the metaphorical carpet rather a lot.  Of course its not always easy to find a new use for the old 'stuff' with an ever demanding and lets face it, fickle customer base, and we are all guilty of hiding or carefully 'disposing' of stuff, aren't we?  At Laura Ashley in conjunction with www.helloflamingo.co.uk their latest scheme has rolled out to  over 65 stores across the UK and Paris and incorporates existing props from their previous scheme to generate a far more cost effective and environmentally friendly scheme.  This store's scheme at London's Westfield was produced using enormous panels covered in artificial wild flowers, greenery and moss to create a Wild Meadow for SS16.

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