Friday 8 April 2016

Laura Ashley, London

Images Courtesy and Copyright

Recycling and reuse is one area we often neglect in Visual Merchandising, or at least it appears to be swept under the metaphorical carpet rather a lot.  Of course its not always easy to find a new use for the old 'stuff' with an ever demanding and lets face it, fickle customer base, and we are all guilty of hiding or carefully 'disposing' of stuff, aren't we?  At Laura Ashley in conjunction with their latest scheme has rolled out to  over 65 stores across the UK and Paris and incorporates existing props from their previous scheme to generate a far more cost effective and environmentally friendly scheme.  This store's scheme at London's Westfield was produced using enormous panels covered in artificial wild flowers, greenery and moss to create a Wild Meadow for SS16.

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