Oliver Sweeney, London

Images Courtesy and Copyright www.propstudios.co.uk

Launching their SS16 Sport concept, Oliver Sweeney have adopted a vintage locker room scheme across their stores right now.  Mesh backdrops, bespoke benches, show containers and antique galvanized coat hooks complete this scheme.  If you like a scheme with a bit of an 'old school' feel (literally) then do check this brand out.  

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Pull and Bear, London

Pull and Bear are clearly a brand that care about the presentation of their windows as they always have such cool Visual Merchandising.  Making the connection between what they present and their website is rather more tricky however and so we are not sure, beyond the use of the coloured liquid filled bottles which form the backdrop to the rotating mannequins if this actually means anything, or if there is indeed any reference anywhere else (if there is its very well hidden).  Still, its a colourful installation and great to see some effort made at least.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Selfridges, London

Selfridges latest Bright New Things installation is as we would expect, phenomenal and one of the few brands who connect their website to their latest promotion.  Phew, thank goodness someone gets it so damned right.  This time around the campaign uncovers and celebrates the stars of tomorrow (and 5th Anniversary..!) with a focus on sustainability.  If you get to see these in person you will find yourself drooling from window to window.  We've only included a snapshot here so do go and experience them for yourself if you can.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Tory Burch, Paris

Product-led schemes nearly always tend to be the strongest of schemes although we have say we are not big fans of this installation.  Picking up on the floral print of the product here the brand have installed out sized flowers across the backdrop and flooring.  You may like this kind of thing and it does what it does for the brand for small windows across their multiple stores.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Coach, Paris

The latest scheme at Coach right now features giant Tea Roses in a symmetrical format which wraps around the product at the centre of the window space.  One thing we always find so difficult to do with this brand is to make a connection between their windows and their latest campaign so you do have to keep your eyes peeled when you see their SS16 video to spot that this installation highlights their latest jewellery and bag charms (just don't blink).  There is no sign of this jewellery being sold through their website either (as we write this) - bizarre.  Is this deliberate or a demonstration of the lack of joined up thinking at the brand itself?  Who knows, however, when any brand wishes to make us work to understand what they are doing and what they are promoting is one thing, although how many people actually will dig that little bit deeper?   

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Stone Island, Paris

While this is not the most innovative scheme we have ever seen what is interesting here and made us take a closer look is the technology behind the product.  Stone Island have introduced a garment dyeing process on reflective fabrics where the iridescent Nylon metal fabric has been printed with a resin substance which contains thousands of glass micro-spheres.  Apparently this garment dyeing procedure lends itself to creating extraordinary colours and the pixel reflective printing provides it with a strong capacity to reflect even the weakest light source.  Interesting stuff.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Hermes, Paris

You've got to love a great Hermes window scheme and at their store along Rue du Faubourg Saint-Honoré we always adopt the worshiping position in anticipation of a fantastic installation.  What we love about this brand is that they appear to not only inject huge amounts of creativity into their schemes but also that their schemes are so different across their stores (no easy task) and superbly created too.  With a bit of a Space theme (or possibly the Sensitive Science trend) happening here (just as in Berlutti) there is clearly a link which we may see being picked up by some of the mid range brands over the coming months?

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Liberty, London

Images Courtesy and Copyright Liberty

Looking as stunning as ever, Liberty's latest installation launching the Dries Van Noten collection looks incredible.  Just look at the colours here.  If you saw the exhibition at Les Arts Decortif in Paris two years ago you will know how interesting this designers is and how he works - quite amazing.  Also featured here is the latest collection from www.cofrad.com also which can be viewed through the link here http://www.cofrad.com/en/inspiration

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Berlutti, Paris

We've always thought this brand (yet another LVMH subsidiary) had more stores than it does (apparently 45 worldwide) and although usually we find that they have very limited window spaces it is refreshing to see that this store (which is possibly their flagship given that their headquarters are here in France) have larger than usual windows with which to apply this interesting space-like installation.  We were particularly drawn to the window below with its observation deck at the centre of which is a pair of their footwear complete with gravity defying shoe laces. 

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Lanvin, Paris

With any flagship in any brand of course they will always have the best of the best and first so we always feel a little short changed when we travel see this brands stores either in London or New York.  This store clearly gets all the best stuff to play with and both stores (opposite each other on Rue du Faubourg Saint-Honoré) look incredible.  With its Forget-me-not coloured backdrop (apparently this was the favourite colour of Alber Elbaz who was their designer until 2015) comic strip-like props and mannequins who's faces are highlighted in Black, this installation looks great fun and great to see a bit of 'old school' style in windows.

 

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Le Bon Marche, Paris

Who could deny that at 94 Iris Apfel is quite the inspiration.  Former business woman and Interior designer and now Fashion icon it really is quite staggering how she keeps going.  At Le Bon Marche, which incidentally is looking as inspiring as Barneys NYC once was with its Ai Weiwei and Iris Apfel installations in store and of course its fantastic windows with its neon trimmed illustrated cutouts capturing some of the scenes from Apfel's current life. We would like to think that this installation was in honour of this amazing woman although judging by how busy this place is, its clearly bringing in the crowds and so commercially a great success too.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Nicopanda, Paris

We had never heard of Nicopanda before we came across this pop-up space.  Is that a terrible thing to admit or did you know about them?  Having undertaken a cursory glance at their incredibly exciting website which really is a feast for the eyes and appears like a two-dimensional version of ID Magazine, i.e so cool it hurts.  The styling is amazing, the images are stunning, the catwalk shows are gripping although when it comes to showing there merchandise online it all appears to fall so flat.  Check them out and take a look?

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Le Marquis de Laduree, Paris

There seems so little point in competing with Paris when it comes to the presentation of food as they do it so incredibly well and with such elegance.  Even when they are faced with presenting such small items as Chocolates or French Macarones in multiple flavours they simply win hands down.  At Le Marquis de Laduree we found ourselves drooling not only over the products but the delicious scheme here also.  Who else would have created such a theatrical space with the use of, well a theatre other than the amazing Le Marquis De Laduree.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com