Saturday 19 March 2016

Coach, Paris

The latest scheme at Coach right now features giant Tea Roses in a symmetrical format which wraps around the product at the centre of the window space.  One thing we always find so difficult to do with this brand is to make a connection between their windows and their latest campaign so you do have to keep your eyes peeled when you see their SS16 video to spot that this installation highlights their latest jewellery and bag charms (just don't blink).  There is no sign of this jewellery being sold through their website either (as we write this) - bizarre.  Is this deliberate or a demonstration of the lack of joined up thinking at the brand itself?  Who knows, however, when any brand wishes to make us work to understand what they are doing and what they are promoting is one thing, although how many people actually will dig that little bit deeper?   

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