Fortnum and Mason, London

With notoriously difficult products to show well, this brand do it so brilliantly.  The crowds of passersby, even at night time are mesmerized by this scheme here at Fortnum and Mason and rightly so too.  Layers and layers of products fill this scheme and as we approach the inevitable seasonal time of year, no doubt the cash desks are reaping the rewards that the team here put into their schemes to make their products so desirable and entice the customers in.  We wouldn't want to be working on the shop floor here right now as just about anytime of the year its busy but do go an have a look at this magnificent store and marvel at their interior too.  We promise it is a real treat.  We have of course made a quick video of the windows in between the break of the crowds which is included below or through the link here https://www.youtube.com/watch?v=mnbrxO70MRw

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Selfridges, London

If you haven't seen them, then here they are.  Selfridges of course makes London worth visiting right now and if you happen to be in the capital then do go and have a look at this stunning run of windows.  Each of the signs of the zodiac are represented here in turn with an amazing installation of the planets in their corner window.  The work and skill involved in implementing this scheme is superb (as it is throughout the year) and great to see their finale of 2015.  We had to make two short vidoes of this scheme as the windows were so crowded but hopefully they capture the vibe happening from the viewers perspective.  Check out our videos here https://www.youtube.com/watch?v=bW6mF01haS4 and here https://www.youtube.com/watch?v=o_L6O8qzbmg 

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Liberty, London

If you ever wondered how to mix glamour with a tonne of merchandise then look no further than Liberty.  Described in one by one part of the local press as a 'dolls house' of products, the windows here capture the passersby like no other.  Each time we pass ourselves we find new and exciting elements; a little like Bergdorfs.  These windows clearly took a lot of planning and tweaking to achieve this impact and have, just yesterday been officially revealed.  If you like a bit of 'old school' then do go and check out this scheme.  Check out our video below or here via this link https://www.youtube.com/watch?v=c074BzAM8Gw

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Massimo Dutti, London

It was a bit of a surprise to see this brand change their window scheme at this stage of the season, particularly as the previous scheme looked so good.  Ah well, with their party season/masquerade installation and a simpler version than their last one Massimo Dutti still looks great

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Sotheby's, London

Images Courtesy and Copyright Millington Associates

Who knew that auction houses could look so good?  In their first collaboration with this world renowned brand, the guys at Millington Associates have delivered this incredible scheme for Pierre Berge and a Chinese Art window which demonstrates the contrasting methods used in Chinese printing with ink on parchment.  The props here have been hand sculptured by Millington Associates and include an antique aged calligraphy brush, water bowl and traditional ink cake for the Chinese window.  So great to see that Visual Merchandising skills and knowledge is extending beyond the traditional retail brands along the high street and opening up the possibilities of what this area of Design can be. 

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Fendi, London

An enormously fun scheme here at Fendi right now.  We've included a detail of the props above as they can be easily missed in overall still images and how great are these light bulbs with handbags which form the filament.  The repetition is broken up with intermittent fluffy bulbs.  The light bulbs (or rather lamps) are placed in a repetition format across the back wall to form the backdrop to the product.  You can see the overall scheme in our video here too https://www.youtube.com/watch?v=go4XWqR2YLs

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Louis Vuitton, London

Looking as sparkly as ever Louis Vuitton's Maison along Bond street shines like a beacon across one of the most expensive real estate sites in the world.  Everyone appears to be doing a lot of metallic finishes this Christmas and this scheme with its digital technology surrounding a Silver finished undressed mannequin is quite something to view.  Incidentally, if you are interested in this brand, do check out their latest book by Assouline here http://www.assouline.com/louis-vuitton-windows.html  With an eye watering $845 price tag it is a little pricey but great for anyone who has an interest in this area of design.  You can also check out our video here for a closer look at this scheme and its video screens.  https://www.youtube.com/watch?v=UAs5GfAXQqk

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com  We will hopefully see you at the Awards next week...!

New Look, London

We last included this brand on this site over 5 years ago and we were rather less than favourable in our comments. Yeah, OK, we know we can be brutal and dismissive although we tend to tell it like it is and if no-one says anything, whether you may disagree with us or not, then nothing will ever change; or at least not very quickly.  More often than not we do focus a lot on luxury brands and the reasons for this are of course, that luxury brands invest so heavily in their Visual Merchandising, we have something interesting to show you and very often the creativity and originality is quite a spectacle.  However, we are seeing brands like this shout a little louder and nudge themselves onto our radar and we feel compelled to include them as they appear to have turned their schemes around quite phenomenally.  Christmas of course is the time when just about everyone splashes the cash around and invests just a little more in their schemes as they fight ever harder in turn for our cash.  We've also read in the press that New Look are snatching (in a good and competitive way) some of the customers who would normally shop at M&S; this is no easy task for sure and clearly they have the 'right' kind of merchandise to attract that kind of customer.  Along Oxford street this is certainly a worthy contender for cool seasonal schemes and we really hope these guys will invest more and more in their presentation into and beyond 2016 so that we can all continue to be excited, keep talking about them and keep them on our retailstorewin-dar.

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Debenhams, London

A very impressive scheme here at Debenhams right now we thought.  Sparkling and glowing across Oxford Street, we often find ourselves willing this brand to be a little more risque but appreciate that it needs to speak to the wider audience although they've certainly cracked it this year.  Hundreds, possibly thousands of illuminated stars shine from these enormous windows with a digital campaign that even a luxury brand would be proud of.  Super cool scheme guys.

You can check out our video below or via this link https://www.youtube.com/watch?v=wKISgIAIBbo

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Ralph Lauren, London

Ralph Lauren have recently launched their latest scheme at their monolithic store along Bond street.  Wonderfully subtle with their (nearly) monochromatic scheme representing a lifestyle beyond most of us and beautifully presented as always.  The presentation overall appears as a photoshoot within an interior space with heaps of grandeur and not an ounce of faded glory in sight (we prefer the faded glory look ourselves) but of course the scheme emulates the core values of the brand superbly.  We cant wait to see what they have done in NYC.  You can see our video here which gives a more detailed overview https://www.youtube.com/watch?v=ByQX8ycMncc

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Desigual, London

We're just popping this in here today before we fully launch into Christmas.  We're huge fans of this brand as they differentiate themselves from the rest of the high street so incredibly well.  Loving their Coats this week is a sure sign that Winter is clearly here and of course the party season is in full swing.  Check out our video of this small window with huge personality https://www.youtube.com/watch?v=fguNvCJ200Y

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Moschino, London

Moschino is sporting the New York subway look right now at their store along Conduit street here in the centre of it all.  Its difficult to say much more about this without being highly critical but it does what it does we guess.  Some better lighting would have been beneficial of course as the scheme is quite dark.  You can see more detail in our video here https://www.youtube.com/watch?v=wS7nn0u8Ep8

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Michael Kors, London

Wow, Michael Kors finally have a scheme at their London store for us to show you.  We have (we think) included one of this brands stores in New York before now although the London store usually sticks to a fixture in the window (a little like the rather disappointing YSL store along Bond street) with masses of handbags in a repetition format.  Not much opportunity to be creative there then.  However someone has clearly seen the light and thankfully we have an installation we can show to you.  Product and props are suspended in this gravitational format in at least a part of their large windows with a #charming strap line.  Lets keep them coming guys?

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