Tods, London

Tods always produce such quality schemes to the level of their amazing products.  We are a little bemused however by this scheme as it does look a little like one of their potential presentations ready for 'sign-off' at their head office rather than the final outcome, don't you think?  Anyway, this is a sort of interesting scheme and while the quality is here as always, it perhaps does signal an exasperated team considering the high level of this brand.

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Nespresso, London

We've never been inside this store, nor actually bought their product although they do tend to have quite impressive windows.  This one has out sized, are they Cru Capsules with these swinging Red discs?  They are a little reminiscent of giant nipples albeit in Gold or Blue although some movement here rather than a static installation is always appreciated.  We're sure the product is highly popular if they can open a store along this end of Regent street so maybe we should pop in and give it try. 

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Dior, London

All illuminated along Conduit street, Dior is looking rather more loved than usual with its radiating lighting which highlights the preciousness of the product and nudges the viewers eyes towards it.  While this was difficult to capture with our limited resources it is quite an impressive scheme and hopefully you get the gist.

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Oliver Sweeney, London

Gosh, we haven't shown this brand for ages and ages.  Why is that we hear you ask?  Well, the only reason is because they haven't changed their windows for so long that we didn't actually capture them as we had nothing to say about it.  However, this store is looking a lot better thankfully with their chair glued(?) to the ceiling (a la Viktor and Rolf, Milan stylee) and, well, other objects of Desire.  The repetition of the images along the side wall look interesting of course as do the transparencies on the fenestration.

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Prada, London

If there is one brand that understands colour then it is certainly Prada.  If you missed the Pradasphere last May at Harrods but didn't know very much about this brand then you too would be a convert.  OK well these exhibitions are meant to generate future customers so roll on McQueen at the V&A we guess.  This month we have Violet tinted Panthers strategically placed across faux rocks with a tinted landscape backdrop and obligatory mannequin.  This is a kind of magazine photo shoot scenario but of course works so beautifully well.  The colour here, just delicious.

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Fortnum and Mason, London

This is a really interesting direction for this brand.  Why is that we hear you ask?  Well, ordinarily this brand appear to adopt a kind of curatorial or an historical approach to their schemes with such care and attention to ensure that the product is key with a really detailed narrative surrounding it.  However, their Devotion scheme with its giant Golden hands, of course still has a huge amount of care applied but a much simpler and cleaner approach seems to have been adopted.  In fact, actually this was probably harder to install than their previous schemes as we all notice elements which are wrong far more easily (we hasten to add that there is never anything wrong with this brands windows of course).  That said, this is a very refreshing direction which breathes a new kind of life into this destination store.  If you have never been here then put this place on your bucket list.  If you have been before then go again and immerse yourself.

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Alexander McQueen, London

We haven't seen much in window presentation at this store here in London for quite a long time so it was a real treat to happen upon this scheme along Bond st.  And wow.  We always pass by to worship at these windows and of course as the merchandise is so magnificent,  why gild the Lily?  Still, this magnificent scheme is much appreciated with its repetition of magazine covers in a radiating format punctuated with a bust form with articulated arms and hands naturally looks very dramatic.

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Sunglass Hut, New York

Images Courtesy and Copyright ArteVetrinaProject.it

If you happen to be passing by Macy's in New York then do check out the Sunglass Hut scheme there right now.  The aim of this scheme is to wrap the observer in a living Manga style cartoon or video game.  The coloured illuminated heads in a repetition format contrast in volumes and weights and surely bring much needed warmth to this cold period.

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Phase Eight, London

Images Courtesy and Copyright Natasha Burton

With London Fashion week recently upon us here in London Phase Eight which continues to do such interesting schemes was rocking the high street.  Great to see this young brand finding its feet , spending those budgets and investing in great visual merchandising.  Such a nice team too.

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Harrods, London

Images Courtesy and Copyright Global Display

Wow, how incredible are these..!  This amazing 'Etch' body form collection by Global Display have been designed by the talented Fashion Designer Christopher Beales for London Fashion week and have been integrated into the super luxury department store Harrods here in the centre of it all. The collection is biodegradable and much lighter than a standard mannequin.  Win, Win for all then.  Check out Global Display at their website for more information http://global-display.co/london-studio/

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Canadian High Commission, London

It really is so refreshing to view Visual Merchandising techniques applied to non retail spaces.  VM of course can be seen everywhere we look (if we really look) and at the newly refurbished Canadian High Commission on Trafalgar square the team here have added a touch of fun and bags of personality.  Who knew such an institution would look so good?  Anyway, a great range of narratives based on some of the worlds best known inventions.  Who would have guest that the paint roller was invented by a Canadian?  Ever played Trivial Pursuit, then you guest it, invented by Canadians.  If you happen to be cabbing passed their building, do glance across and be amused and amazed.

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Bugatti BMore, Dubai

Images Courtesy and Copyright Bugatti BMore

We are always pleased to see what people around the world are doing and great to receive images from our own well trodden path in the Middle East, Dubai.  Here at Bugatti Bmore the team have created a photography inspired theme with which to surround and support their merchandise.  Weren't the days of reels of film just the best years ever?  We have suitcases filled with images which we will probably bequeath one day to an organisation who are vaguely interested in this part of the 21st century, but then we are romantics at heart.  If you are reading this in the Middle East then do go and check out these guys.

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Joseph, London

Images Courtesy and Copyright Joseph

We really do appreciate contributions to this site to keep those VM wheels in motion and even better when we received these.  Joseph along the Fulham road is one of those stores that simply leaks the creativity from their windows and we are enormous fans.  This installation developed from their SS15 show in collaboration with Yasemen Hussein who sculptured and created these Geisha inspired headpieces on suspended bust forms which gently rotate in their Zen-like garden environment.  The Bamboo background has been gently illuminated in order to create an additional layer of depth and form the contrast between restriction and ease.  Just stunning work from the guys at Joseph.. 

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