Topman, London

This has always been a difficult brand to work with (we havent included them for a while so we may have said that previously) although we have to say they are looking really good right now.  With their revolving shiny Golden pyramid and collective of mannequins (is it collective of mannequins?  a group maybe?) Topman is looking more Vegas than London this Yuletide.  To truly appreciate the effect here we have included a very short video to demonstrate what it does.  https://www.youtube.com/watch?v=qbQ91p0JDg4

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Anthropologie, London

One of our favourite brands of the year (well actually always really) has to be Anthropologie.  With a creative team who are masters of prop making this season, for Christmas a giant Robin is flying through their windows above a miniature landscape complete with surrounding branches and leaves.  The complex simplicity of what this brand does is always so staggering.  We cant wait to show you what this brand are doing in NYC; coming soon.

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Selfridges, London

This year celebrating the art of story telling and enchantment is the Selfridges Christmas offer.  What this brand do so well or perhaps most other brands do so badly is that they are all clearly talking to each other across the various departments (we are guessing of course but a good indication is that the installation is explained and highlighted on their website too so some really great joined up thinking).  The windows are very prop heavy making this quite a spectacle; we will have to go back to look several times as there is so much to see and experience.  Job perfectly done then.  If you do want a magical experience then look no further, the Golden London cab complete with out sized Paddington Bear and Honey pot is particularly impressive.  The narrative is clear, fun and this scheme just oozes the Christmas spirit beautifully.  (Apologies for the gushing, it just looks so good) 

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Bershka, London

Bershka have had a really interesting year this year and we have loved the creativity coming from this brand.  Not easy to do when there are so many similar brands on the high street and an ever thinly sliced demographic.  OK, well star motifs are not our favourite thing in the world but with a bit of neon and a slightly kaleidoscopic effect it does make this more interesting.  The high gloss floor which looks almost like water and carefully and seemingly randomly positioned realistic mannequins completes this installation. 

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Dover Street Market, London

Another delicious installation at Dover Street Market right now by Simone Rocha and J Brand.  Gorgeous Reds, Pink and Black dressed bust forms in a repetition format complete with tulle covered heads.

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Ralph Lauren, London

Wow, how incredibly glamorous does Ralph Lauren look right now?  This monochromatic scheme clearly references the glamour of the old movie stars although apart from that we don't know much more.  It appears that their social media hasn't kept pace with this seasons offer so we can only guess.  However do have a quick look at our video as even in its simplicity it does make the scheme come a little more alive.

https://www.youtube.com/watchv=hsi58A6vmTk&list=UUsubIQJFMNM6ZVPlgxA4MaQ&index=4

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Gant, London

Images Courtesy and Copyright Gant

We absolutely fell in love with the use of plaster in this scheme when we first saw it as it immediately reminded us of the work of the Artist Rachel Whiteread.  Gant's collegiate Winter season collection in Cream, Navy, Grey and Camel looks stunning in this scenario.  The inspiration behind the scheme is based on the library at Yale University where the mannequins become the characters in the narrative of two young people who studied together and meet once again at the Christmas party.  The books themselves form the backdrop in a repetition format with the use of mirrors to increase the depth of the space.  Each day we say that the scheme we include is our favourite and we find ourselves catching our breath at every turn here in London as it is looking so good right now.  So, today this is definitely our favourite to date.   Just check our video too....

https://www.youtube.com/watch?v=sxiZYEfofwQ

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Uniqlo, London

Giving colour to everyone this season Uniqlo are quite literally qlo-wing from their windows.  With their multi-coloured spheres in both gravitational and repetition formats with sensational neon lighting this is one of our favourite schemes right now.  Just check out our video to feel the atmosphere here in London right now too.

https://www.youtube.com/watch?v=YnXUncoH-Xs&list=UUsubIQJFMNM6ZVPlgxA4MaQ

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Tiffany, London

If you want or need a fantastic example of beautiful showcase windows then look no further than Tiffany; the master of them.  It took a while to capture this but we did manage to film a short video of the installation for you. The scheme is a fun miniature Manhattan narrative complete with flashing lights too...oooh.  A beautiful fun scheme, albeit very cookie cutter, Caucasian and heterosexual....well they are the only people who buy this stuff, right?  But if you can see through that then this scheme is very nice....;o)  Do some luxury brands need to realign their schemes for an international audience and local clientele?  Shall we answer that for you?  Yes, they do.  In the meantime just check out our video here...https://www.youtube.com/watch?v=yNqdRmOPhd0&list=UUsubIQJFMNM6ZVPlgxA4MaQ

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Conran, London

Oozing Christmas from every single pore, Conran is looking particularly festive.  We haven't included this brand before now (probably as we don't tend to venture this part of town very often) Gorgeous products - and lots of them - fill these enormous windows.  The snowman's Christmas party is fantastic fun and if we were 5 years old again the magic of the season would be made very special.  As adults we appreciate the quality of the work here instead.  

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Joseph, London

London is looking so fricking cool at the moment.  Christmas lighting is virtual everywhere and suddenly we are beginning to feel ever so slightly festive.  However, we do prefer a more interesting and sophisticated Christmas rather than being seduced by the stuff for the tourists and if you do also then look no further than Joseph along the Fulham Road.  Oozing from their windows, their current scheme is looking absolutely delicious.  If you want something other than fairy lights, Christmas trees and the usual bling then look no further.  And this merchandise......stunning.  Just check out our video https://www.youtube.com/watch?v=tbV_jwary1M

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Penhaligon's, London

What do we say about this scheme really?  It ticks all the Christmas boxes colour-wise and looks great.  Actually what we did love about this was the use of the tins here with the baubles beautifully stacked.  Some knackered old slightly rusty ones, the kind that looked like they've seen a bit of history, maybe had a secret life somewhere, perhaps a few affairs, now that would have been particularly gorgeous but maybe that's not the look the brand want.  Its just that we do.

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Asprey, London

We always become nervous when we see real wooden logs in store windows.  The reason for this is that if they are not dried out enough they steam up your windows and all sorts of creepy crawlies begin to emerge just when you don't want them to.  Of course, being a super luxury brand everything is carefully thought through and usually so far in advance that these things are managed out. Rocking the yule log look is Asprey right now, and how seasonal does it look...! Beautifully produced and communicating the brands' values perfectly. 

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