Monday 1 December 2014

Bershka, London

Bershka have had a really interesting year this year and we have loved the creativity coming from this brand.  Not easy to do when there are so many similar brands on the high street and an ever thinly sliced demographic.  OK, well star motifs are not our favourite thing in the world but with a bit of neon and a slightly kaleidoscopic effect it does make this more interesting.  The high gloss floor which looks almost like water and carefully and seemingly randomly positioned realistic mannequins completes this installation. 

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