Liberty, London

Flowers of Liberty.  Nice concept and your mum will no doubt love it.  We're not sure this brand would want to hear that, but this is what is being projected right now.  Repetition of oven gloves and totes; safe, cosy and mumsy.  Come on Liberty get back in the cutting edge humour saddle that taps into the vibe on the street rather than whiffing of what happened in suburban London in the '70's and the antics of Tom, Barbara, Margot and Jerry?  We've seen some amazing schemes at this brand but sadly not this one.  Cu'mon guys you normally do some really fantastic stuff.

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Tiffany, London

We couldn't quite work out what the latest scheme at Tiffany is?  Anyone know?  We are guessing that this references their Atlas collection but we are not entirely sure.  However, the scheme does appear to have quite architectural references nonetheless and the combinations of vertical, horizontal lines, radiation and the step have been used here.  Other than that we are pretty clueless on this one.

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Fenwick, London

This brand just gets better and better and just look at this scheme.  We are sniffing a potential shoe lounge coming along and what better place to visit than here at Fenwick.  Are we gushing?  Well, yes, but only because we are so excited that this brand in their prime site are looking so damned, bleedin', fricking amazing and where they always should have been but didn't go until fairly recently.  Just get yourself down there and have a look for yourself.  Out sized props, giant shoe boxes and fun, fun, fun by the bucket load and we love it.  Spread the word.  Fenwick looks fantastic.

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Dior, London

We rarely if ever include hoardings on this site as they are usually so ordinary that we always consider its worth and whether they may actually be even interesting to you as followers or readers.  If you are not sure what a hoarding is then in simple terms it is the temporary and usually wooden structure that surrounds a retail space or building site during construction and normally has either a brand image printed on it of the brand that is about to move in or who may be renovating or the name of the construction company.  It may be called something else where you live but essentially it does the same job of protecting the passerby (this one is a very grand version).  We literally stumbled across this one at Dior and had to share it with you as it really is the best thing we have ever seen coming from this brand.  Who would have thought, eh?  Well, anyway, if you happen to be in London then do swing by their store opposite LV along Bond street and take a closer look.  If you stand in the spot where we took the image immediately below then this 3-D image appears, however the reality is the image below that.  We're not easily impressed but this does provide a few minutes of entertainment and a great optical illusion.    

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Hackett, London

If anyone knows how to do Sale with style then its certainly Hackett.  In conjunction with those super talented guys at Harlequin (check out their website here http://www.harlequin-design.com or click on their banner on the side of the main page).  With their clever references to Hitchcock, beautifully produced out sized props and graphic backdrop you cant help but smile at this clever interpretation. 

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Market Day, London

We've been scouring the markets around London this weekend looking for those elusive and delicious finds for clients.  This is a great way to add interesting props to a window, particularly if you can find several of one type in order to place in a repetition format (not always an easy task due to the nature of markets).  What is also helpful is having several concepts to work with before you go in case you cant find that James Bond 1960's globe style TV (we did see one) or the taxidermy to send PETA into a frenzy.  As always, the only limitation is your imagination, oh and budgets of course although you can get some great bargains too.

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Uniglo, London

We've seen the use of Umbrellas from Prada to Primark and everyone else in between, but somehow this scheme does actually look rather cool.  We did feel a sigh coming on and a kind of oh-no-not-umbrellas-again-yawn but we have to say that due to the scale of this store along Oxford street, this scheme did look, well, not so much interesting, but it did have a certain impact, so job well done we guess.

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Stella McCartney, London

We make no secret that we are not huge fans of the windows at this brand but hands up this one is quite a corker.  We love a bit of neon lighting and the graphic imagery does work very well from an emotional response rather than a technical point of view.  The mannequins poses do lack any fluidity however and appear a little startled or stood waiting outside of the headmistresses office.  Or is that just us?

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H&M, London

Rocking the tropical look is H&M right now.  We've been tracking this trend for some months now so we may be seeing the end of it as nearly everyone is in Sale at the moment and this scheme has been around for at least 3 weeks. No doubt it will change soon? So, we thought we would just slip it in at the last moment in case you haven't seen it.

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Smile Brilliant FREE Competition

This week we have teamed up with those lovely guys at Smile Bright in the USA to bring you this fantastic opportunity.  Over the past few weeks we have been road testing this product and it really does work incredibly well and just as they say it does.  We're not going to flash our old gnashers here so you will have to take our word for it. However, if you want the White teeth you've always craved but don't have the cash or simply want to give it a go then you could WIN one of these amazing kits worth $179.00 for FREE, yes FREE..!                        
Just check out this video....!

                                        

OK, all you have to do is to answer the question below and the first correct answer drawn randomly one week from now wins.....!...Yay...!  So, answers to us at londonart@hotmail.com with Smile Bright Competition at the top of your email by 8th July, 2014, 12.00 GMT.

The Question
Which London Department store was first opened by Charles Henry Harrod?

• Selfridges
• Harrods
• Harvey Nichols

So easy it hurts.......good luck....!

Terms and Conditions

• Closing Date for entries is 12.00 GMT 8th July 2014.
• Only one (1) entry per person.
• www.retailstorewindows.com  reserves the right, in its sole discretion and without prior notice, to withdraw, cancel, suspend or modify the terms of the offer.
• By entering this competition, personal information of registrants will not be sold to a third party.
• Anonymous registrants will not be eligible for the offer.
• The winner will be selected at random within seven (7) days of the competition closing date and contacted via the email address provided at the time of entry by a member of the retailstorewindows team to redeem their code.
• Prize must be claimed within ninety (90) days of issue or will become invalid.
• No purchase necessary.
• The prize is non-transferable and no cash alternative is available. The judges’ decision is final and no correspondence will be entered into.

Calvin Klein, Milan

Images Courtesy and Copyright www.artevetrinaproject.it

Well that made you look, right?  Looking super sexy and super seductive are the 8 windows at La Rinascente Duomo in the fabulous Milan right now celebrating the launch of the brands Dual Tone underwear.  Good old bum forms and illuminated tube lighting from those gorgeous guys at www.artevetrinaproject.it in a super masculine Blue with a vinyl strap line encouraging you to show the world yours.  Are you brave enough?

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Marco Polo, Wittwer, Stuttgart, Germany

Images courtesy and copyright arno-online.com

 If you happen to be shopping at Wittwer the incredible book store in Stuttgart, Germany then do swing by and check out the latest Marco Polo installation.  We hopefully all face the same exciting decision of choosing our next holiday so what better place to look?  Arno, the designers here, showcases brands at the point of sale, created shops in shops and interactive systems.  Just check out their website at www.arno-online.com

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Miss. Selfridge, London

We visited the store a few days ago so they may have changed the scheme by now although we wanted to include them as they do look so incredibly delicious.  We have no little pearls of wisdom to offer of any significant comments, just that enormous flowers have been used in the scheme which is positioned overall in a pyramidal format.  That's it really, just a nice scheme.

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