G Star Raw, London

The 'A' crotch, eh?  This is quite a fascinating scheme in as much as how many times can the former workmen's apparel be reinvented?  For all those males who never wanted a 'V' crotch (and who of us did?), you can now finally have an 'A' one although a bulging one would be more than desirable for most, n'est-ce pas? (now that would make a fun promotion).  This brand do produce some fun schemes occasionally (beyond the over used celebrity and gawd forbid DJ endorsements) and we particularly loved the strings attached from the fenestration to the product highlighting its attributes.  Bring on the 'A' crotch we say.

Bershka, London

Well this is a pleasant surprise.  We would never have expected this brand to implement such a sophisticated scheme and so bloody well done too; huge hand for these guys.  For such a funny old brand we have seen some quite naive installations over the years but we have to hand it to them that they are looking hugely grown up and very, very sophisticated, don't you think?  These incredible mirrored animals (the other is an Eagle?) appearing out of the back walls look superb; the drawn lines on the walls and shattered mirrors look brilliant.  Fantastic guys, this scheme is up there with the big boys.

Charles Tyrwitt, London

Well this is an unexpected little corker from this brand, don't you think?  We've never included this brand before and there are reasons for this of course; we try to find schemes which are less than ordinary and share interesting and current stuff wherever we find them.  Hands up however this brand looks like its rocking right now and we really couldn't wait to share it with you.  There is a VM God after all.  Keep them coming guys so that we can talk about you and share this exciting leap forward.

Liberty, London

Thankfully this scheme is still in while we type so if you hurry you can catch it before it changes.  We adore these scarves being blown across the windows in this rhomboid format created using vinyl on the fenestration.  This is fantastic for drawing customers from a long distance and of course as always installed to perfection.  

Issey Miyake, London

Very quietly doing their thing Issey Miyake is still screaming cleverness, sophistication and the amazing technology-driven fashion which keeps him at the forefront of cool.  Just look at the backdrops here, we feel that we can just pop in and run up our own; what a brilliant angle?

Moschino, London

Don't worry its not Moschino bashing day as this installation is actually one of their better ones don't you think?  This giant sized case is really well produced and and well does what it does.

Desigual, London

Oh guys, we were really relying on you to share some creativity with us with this scheme.  We've seen some fantastic stuff in just this one window here on Oxford street in the heart of it all and right now.......taa daa...a badly lit window.   Whats going on here?  Cu'mon Desigual we know you have it in you to entertain, make us drool a little, tease and make us come back for more; right now this window sucks.

Banana Republic, London

Ooohhh, loving the Blue and the Lime stripes here at Banana.  This scheme is of course a little reminiscent of a Police line up again without the added height measurements but the colours do look great with the merchandise.  The wiring on some of the figures is rather dodgy however; just look at how far these wires are away from the mannequins feet like they have either had a huge argument or trying to escape one another.  Cu'mon guys, a few painted blocks under the mannequins feet to keep her steady and get those wires closer.  We can swing by and show you how for a small fee if you need us?  Good old fashioned techniques very much needed here.

Cos, London

We adore the simplicity of this scheme right now at Cos and what these guys are producing just gets better and better; they clearly have a strong philosophy in place?  If you look closely there are fans positioned just underneath these shirts which have been designed for Park Nights 2013 at the Serpentine Gallery although they weren't in operation when we were looking unfortunately so we haven't seen it in all its glory.  This is a shame really as it wasn't very late in the evening and we would have made a video of it to show you via YouTube which would have added to the number of people who could have viewed this.  Missed opportunity then.

Ralph Lauren, London

We rather stopped in our tracks when we saw this scheme at Ralph Lauren.  Aren't the colours here the most delicious?  Really very stunning.  We've never liked of course the use of good old Yasmin as their stock mannequin from the 90's Roostein collection and we keep willing them to update her, however, we couldn't help but drool over this scheme.  Someone here clearly knows how to handle colour, the combinations presented in this scheme are simply superb.

Levis, London

Images Copyright Melvyn Vincent

Those clever boys at Lucky Fox have been waving their magic over quite a few stores here in the West End lately and this one led by Levis is particularly interesting.  The Good Things Take Time to Make campaign references the methods and craftsmanship which goes into producing the woven detail on their patterned T-shirt.  Anyway, do go in and take a closer look, we've heard that the limed oak and antique Brass fixtures within the interior are particularly delicious so we will be swinging by shortly to take a closer look. 

Diane Von Furstenberg, London

Given the amount of space that this brand have for their windows it really is no mean feat to create a narrative or at least something of interest within them.  We adore this brands NYC store in the meatpacking district with their huge space within which to work but here in London, squeezed into this tiny store the schemes are more miss than hit.  However, that said this is quite a winning scheme using mannequins styles which are particularly difficult to work with.  Simple and fun and much more interesting, plus better quality that some of their previous installations, don't you think?

Mathew Williamson, London

We've really enjoyed following this installation for several months now and this is the third change since its installation in April with its Easter eggs.  What a great concept and fantastic from a sustainability point of view.  In fact we thought this was so innovative that we have even included it in our first book Fashion Visual Merchandising due out later this year, published by Bloomsbury press.