Thankfully this scheme is still in while we type so if you hurry you can catch it before it changes. We adore these scarves being blown across the windows in this rhomboid format created using vinyl on the fenestration. This is fantastic for drawing customers from a long distance and of course as always installed to perfection.
Monday, 12 August 2013
Sunday, 11 August 2013
Saturday, 10 August 2013
Friday, 9 August 2013
Desigual, London
Oh guys, we were really relying on you to share some creativity with us with this scheme. We've seen some fantastic stuff in just this one window here on Oxford street in the heart of it all and right now.......taa daa...a badly lit window. Whats going on here? Cu'mon Desigual we know you have it in you to entertain, make us drool a little, tease and make us come back for more; right now this window sucks.
Location: London
London, UK
Thursday, 8 August 2013
Banana Republic, London
Ooohhh, loving the Blue and the Lime stripes here at Banana. This scheme is of course a little reminiscent of a Police line up again without the added height measurements but the colours do look great with the merchandise. The wiring on some of the figures is rather dodgy however; just look at how far these wires are away from the mannequins feet like they have either had a huge argument or trying to escape one another. Cu'mon guys, a few painted blocks under the mannequins feet to keep her steady and get those wires closer. We can swing by and show you how for a small fee if you need us? Good old fashioned techniques very much needed here.
Labels:
Banana Republic
Location: London
London, UK
Wednesday, 7 August 2013
Cos, London
We adore the simplicity of this scheme right now at Cos and what these guys are producing just gets better and better; they clearly have a strong philosophy in place? If you look closely there are fans positioned just underneath these shirts which have been designed for Park Nights 2013 at the Serpentine Gallery although they weren't in operation when we were looking unfortunately so we haven't seen it in all its glory. This is a shame really as it wasn't very late in the evening and we would have made a video of it to show you via YouTube which would have added to the number of people who could have viewed this. Missed opportunity then.
Labels:
Cos
Location: London
London, UK
Tuesday, 6 August 2013
Ralph Lauren, London
We rather stopped in our tracks when we saw this scheme at Ralph Lauren. Aren't the colours here the most delicious? Really very stunning. We've never liked of course the use of good old Yasmin as their stock mannequin from the 90's Roostein collection and we keep willing them to update her, however, we couldn't help but drool over this scheme. Someone here clearly knows how to handle colour, the combinations presented in this scheme are simply superb.
Labels:
London,
Ralph Lauren
Location: London
London, UK
Monday, 5 August 2013
Levis, London
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Images Copyright Melvyn Vincent |
Those clever boys at Lucky Fox have been waving their magic over quite a few stores here in the West End lately and this one led by Levis is particularly interesting. The Good Things Take Time to Make campaign references the methods and craftsmanship which goes into producing the woven detail on their patterned T-shirt. Anyway, do go in and take a closer look, we've heard that the limed oak and antique Brass fixtures within the interior are particularly delicious so we will be swinging by shortly to take a closer look.
Location: London
London, UK
Sunday, 4 August 2013
Diane Von Furstenberg, London
Given the amount of space that this brand have for their windows it really is no mean feat to create a narrative or at least something of interest within them. We adore this brands NYC store in the meatpacking district with their huge space within which to work but here in London, squeezed into this tiny store the schemes are more miss than hit. However, that said this is quite a winning scheme using mannequins styles which are particularly difficult to work with. Simple and fun and much more interesting, plus better quality that some of their previous installations, don't you think?
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Diane Von Furstenberg
Location: London
London, UK
Saturday, 3 August 2013
Mathew Williamson, London
We've really enjoyed following this installation for several months now and this is the third change since its installation in April with its Easter eggs. What a great concept and fantastic from a sustainability point of view. In fact we thought this was so innovative that we have even included it in our first book Fashion Visual Merchandising due out later this year, published by Bloomsbury press.
Labels:
London,
Mathew Williamson
Location: London
London, UK
Friday, 2 August 2013
Max Mara, London
We've never seen out sized props at Max Mara before so this is something a little bit new. This is a great example of how to ooze sophistication in a window scheme, don't you think? The purity and simplicity of this scheme matched with the tonal merchandise is just superbly done in the top window at least. The backdrop of the second window (below) also looks great but does it jar a little with the merchandise or is it the 'hooker' / 'police line up' positioning of these mannequins? Oh, everyone's a critic, eh?
Location: London
London, UK
Thursday, 1 August 2013
Tods, London
This scheme at Tods brought a huge smile to our faces, how fun is this? This brand of course always produce so fantastic quality schemes from the best materials but rarely do we see any injection of humour in here at all; but not this time, fantastic fun. We're just a bit let down by men's shoes though. OK, well we have the usual Black, Brown or Grey pieces of footwear but men have a sense of humour too, don't they? (yes, we do)
Location: London
London, UK
Wednesday, 31 July 2013
Anthropologie, London
We've been searching the markets all week to view some of the key trends in props and naturally have come across some delicious finds. Of course Anthropologie always do this so damned well anyway, so we might as well just swing by and get our 'fix'. If you haven't been to see this brand recently do go in and have a look. This is definitely the place to see if you need inspiration.
Labels:
Anthropologie
Location: London
London, UK
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