Friday, 2 August 2013

Max Mara, London

We've never seen out sized props at Max Mara before so this is something a little bit new.  This is a great example of how to ooze sophistication in a window scheme, don't you think?  The purity and simplicity of this scheme matched with the tonal merchandise is just superbly done in the top window at least.  The backdrop of the second window (below) also looks great but does it jar a little with the merchandise or is it the 'hooker' / 'police line up' positioning of these mannequins?  Oh, everyone's a critic, eh?

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