Ermenegildo Zegna, London

Highlighting their High Performance Collection is this brand right now.  Essentially its a crease free product although there is a little more information on their website if you wanted to investigate further.  Its not the most exciting range of products although of course as always the quality is beautiful as one would expect.  The windows equally don't quite have the edge of their usual style although anything remotely visual is absolutely welcome right now.

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Stradivarius, London

We've been trying to find the link between this scheme and their product via their website although unfortunately its not the most obvious link.  From the window strap line, it appears, at least to us, that this might be a sustainable line, you know, States of Nature and Achromatic Nature, although there is no obvious link between this and their online presence.  Nice work anyway although nothing is communicated very well, *ahem* marketing.

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Longchamp, London

This is such a simple scheme while creating a big impact.  Whether this is a launch of the Le Pliage Green bag or they are just highlighting it (we're assuming launch as luxury brands have been very slow to pick up on the environmental thread), a product which has recycled polyamide canvas and described as having a environmental-style (is this just Green washing then?).  Green washing or not, it is great to see that the brand are at least taking steps towards producing more sustainable products (we think)

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Prada, London

We have captured some very interesting schemes from this brand previously and we've never thought of them as a large format graphic-type company but here it is.  Its not really a true reflection of the amazing work that they do behind the scenes although we're guessing that perhaps due to the current circumstances that there was very little option.  Hopefully we will see their true innovation filtering through their windows again shortly.

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Lululemon, London

We can only recall one occasion when we included this brand previously, possibly when they first opened although to be fair they don't actually do very much visually anyway.  Their latest scheme is slightly more interesting with the stretchy fabric background although apart from that there isn't a lot to say.  So here's whats happening out there now.

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Anthropologie, London

We do love the windows at Anthropologie, always.  And, just look at their latest scheme at their Regent street store here in the centre of it all.  Unfortunately the platform we use to show you the latest schemes does appear to alter our images quite considerably however you can view them also on either our facebook or instagram pages (links below) where they appear bigger and clearer.  Anyway, great to see a wonderful Summer scheme without references to travel which is quite a sore point right now for most of us who are unable to get away from London to somewhere far more exotic.  Well, exotic to us anyway.

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Dior, London

Wow these guys are changing their schemes faster than we can get out and capture them for you.  The current scheme is a collaboration between the brand and Eva Jospin;  You may remember that incredible embroidered backdrop to their recent AW21 haute couture show recently.  Just look at these incredible plaster casts which form the backdrop to the product.  Images are also available via our Instagram if you want to take a closer look.

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Etro, London

We actually captured this scheme a few weeks ago although unfortunately for some reason it fell from our list.  This is quite a dramatic but welcome change to the direction that this brand have previously followed (maybe there is someone new in position here?).  Gone is the large digital screen which seemed to dominate the window here and in with quite a space travel-like scheme.  We will track to see what they do next as they are a fascinating brand which have brought us some great theatrical schemes in the past.

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Furla, London

It must be at least 10 years since we included this brand although they don't tend to do very much on the visual front in their windows and well, to be honest we were rather lacking schemes this week so the brand have become our back-up and filler for today.  That said, there is actually quite an interesting history to this brand which dates back almost 100 years to 1927.  Do check them out as they are a possible hidden gem although of course they do need to invest in their window schemes.

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Burberry, London

We recently included the incredible new Knightsbridge store for this brand which we thought looked absolutely stunning.   The brands other store along Bond street appears to be undergoing some renovations with this store along Regents street and just a stones throw away probably has the old concept (?).  Anyway, digital screens are the main focal point to this scheme and we've made a short video if the installation below so that you can appreciate it in all its glory

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Diptyque, London

Its been so incredibly long since we looked at these windows, it may even be a few years.  We always wish that South Molton street was cool again as it was in the early 90's when it really was the place to shop however fortunately this store at the end of it on Brook street still looks amazing and of course the product is superb.  Rocking a slightly precariously stacked clay pot look right now is Diptyque.

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Louis Vuitton, London

Celebrating the birth of their founder and his 200th Anniversary is this brand right now.  The brand itself of course didn't come into existence until 1854 so there is still a little longer to wait for that celebration however such longevity in any brand is absolutely incredible and testament to the very clever people which the brand employs and of course continues to forge incredible relationships with.  Here the brand have collaborated with some fantastic Artists and celebrities.  Do have a scout around online also as there are all sorts of wonderful goodies including video games, novel and TV series.

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Chanel, London

What on earth is there to say about this scheme?  Beyond a kind of blank canvas-type scenario there isn't a lot here is there.  There is of course a wonderful simplicity to the scheme but the best bit is the hint of reflection of the LV scheme across the street which we will share with you shortly.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/