Jimmy Choo, London

This brand are changing their schemes so fast at the moment and what a great one this is.  Their store along Bond street has such small windows that we're amazed that they are able to get anything in to them at all (besides a pair of shoes).  The current scheme is a wonderful faux perspective complete with cut out palms in these delicious colours.

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Dior, London

We remember a time when this brand did virtually nothing visual in their windows, but just look at them now.  We've come to love what this brand do as every scheme is so wonderfully different and therefore we have no idea what to expect apart from something incredible.  We've seen this installation across social media already, so, clearly already gone around the world.  No easy task for sure to achieve.

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Zara, London

Wow this brand is looking very crisp and clean right now with their latest installation which incidentally has been produced to almost luxury level (the store itself isn't of course).  Pallets and scissor lifts in a chrome finish and stacked at a low level create the narrative around their product.  We cant recall seeing these mannequins anywhere before although its great see something fresh out there.  Given the amount of stores this brand has, just like most other retailers who are making such a massive effort to entice us in, the production of this was no doubt no easy task and it is very much appreciated.

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Burberry, London

Wow, this is such an interesting direction for this brand.  We did check out their Bond street store although it was all papered over so we suspect that a version of this scheme is going to be installed there too.  Well, maybe.  Anyway, huge prop heads have been installed at their Regent street store in conjunction of course with their delicious products.  Very impressive.

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Onitsuka Tiger, London

Well this is a new brand we've never seen before.  Actually we have seen it before although it seems to have changed its name several times however before you become excited, it's just ASICS by another name.  Still, we were excited to see it nonetheless and would you believe, this brand has actually been around since 1949 and it's a wonderful Japanese one at that.  If you wanted some ideas re. what to do with all those old trainers then here's the answer.  A great, and we guess, inaugural scheme for this shiny store along Regent street.

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Dolce and Gabbana, London

The suppliers who produce the schemes for this brand must be working overtime with the amount of stores, windows and schemes that this brand have.  In fact it actually isn't possible to leave Bond street without passing one of them (if you travel in a straight line of course).  As usual decadent props and lots of Gold fill the windows here at their Piccadilly end of this luxury street.

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Longchamp, London

This is quite an interesting installation from this brand.  Rocking a kind of Green Grocers / market stall feel is Longchamp right now.  We often see some great schemes from this brand even though they tend to go down kind of abstract / shape / form route normally so this was an interesting find to see that more props and a narrative fills their windows.  As with all brands right now this was no easy task to do given the current circumstances and a great break from the usual large format graphics we are seeing out there.

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Chanel, London

We've been following this brand for many years and we have to say it, this brand is looking good right now.  There have been many years where it looked so incredibly unloved (in their Visual presentation), in fact you can see some of the previous years' entries here and track through how they have transformed themselves.  Thankfully, at least for now, those horrible pin head mannequins have gone and a more generic / abstract headed figure has been used.  Relief.

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Max Mara, London

This is such a wonderfully fresh and clean scheme right now at this brand.  We love the partial Architectural elements included in the scheme on a very slick Black floor.   The Bonaveri figures are of course very beautiful although the brand have used these for quite a few years.  Naturally sustainability is becoming more and more important not just across society generally but also increasingly so in retail.  It would however be quite nice to see a change here so that we had something different to look at although we are still emerging from various stages of lockdown so we doubt it will be imminent however hopefully moving forward they will consider this.

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Ralph Lauren, London

Wow, this brand just get it all so right, don't they?  As always, such beautiful installations and of course what is even more remarkable is that they have done it given the current circumstances.  We're sure that producing and installing this really was quite a task.  Currently, beyond the delicious merchandise, we have these stunning exterior and interior spaces, albeit aspiring to a lifestyle which we will probably never have, but then that's the point and we just love it even more.

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Prada, London

This is rather a clinical look for this brand right now.  We have seen some very interesting uses of colour and occasionally some very sophisticated narratives however currently theres a kind of cosmetic department vibe happening here.  There's an interesting graphic in the top image with text which says Is Nature out there, or in here.  We're not entirely sure what this actually means and perhaps its just something lost in translation.  We doubt it knowing how sophisticated the brand are although we haven't yet been able to make a connection.

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Jimmy Choo, London

This brand have such tiny windows that we are always amazed that they are able to still fit so much into them.  We've also never actually been inside this store although one day we will pop in and have a look around just for the experience.  In the meantime, faux dripped paint in delicious tones flows down the plinths holding their amazing product.

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Canali, London

We find ourselves being drawn to this scheme for some reason.  Perhaps it's a Hitchcock vibe we are picking up.  Cut-out birds in a repetition format fill the window here at this brand where we have previously seen some great schemes over the years.  We just don't know why the scheme doesn't seem to flow throughout all of the windows though?  Rather a missed opportunity here although great scheme nonetheless.

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