Well this is a new brand we've never seen before. Actually we have seen it before although it seems to have changed its name several times however before you become excited, it's just ASICS by another name. Still, we were excited to see it nonetheless and would you believe, this brand has actually been around since 1949 and it's a wonderful Japanese one at that. If you wanted some ideas re. what to do with all those old trainers then here's the answer. A great, and we guess, inaugural scheme for this shiny store along Regent street.
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