Delvaux, London

We've been following this brand since they moved into this store along Bond street with these incredibly decorative and inherited window spaces.  Their installations have always been so interesting too.  Even in what are still difficult times and no doubt very busy prop suppliers they still have managed to pull off a great scheme complete with back panelling through which Wheat fields are bursting.  Once we all get back into some kind of rhythm we're sure that they will be back with a vengeance.

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Dolce and Gabbana, London

One thing of note about this brand is that they do some quite interesting schemes.  Just look at the multitude of colours and these incredible patterns.  Large screen props fill the background to their open backed windows in front of which are small plinths in a pyramidal format presenting the product.  This is just one of the brands' stores along Bond street here in the centre of it all although we will share their other stores' scheme with you shortly.

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Tory Burch, London

We havent quite made up our minds about this woven cane window.  We do love the reference to Craft and it is great to see that no technology has been used as a short cut to an installation although we are not entirely sure about the structures here.  Perhaps if the 'flowers' (we're guessing thats what they are) actually filled the whole space then we would be looking at it from an interesting texture / structure perspective although placed like this doesn't quite do it for us right now.

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Moschino, London

We've never particularly liked the schemes at this brand although we have to say that this one is actually very interesting.  Great to see a bit of theatre again on the high street too.  With there marionette and narrative-led scheme this is actually one of the more interesting schemes out there right now.  Thankfully they do tend to steer clear of large format graphics and they obviously invest in schemes and while they are not always the highest quality in production value they do at least provide some level of differentiation.

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Hermes, London

The Arts have suffered, and continue to suffer, during this terrible time however like a phoenix rising out of the ashes of the pandemic the windows around town are looking amazing.  We adore what this brand do with their windows and it still amazes us how they produce such different schemes across their stores.  But they do.  Although we have no idea what this scheme is about, it doesn't matter.  Its uplifting, interesting and grabbed out attention.  Job done.

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Alexander McQueen, London

Its has been such a long time since we included this brand although beyond the amazing insect covered structure which has been in place for some time now they haven't actually produced anything visual.  Until now.  How incredible does this look, eh!  Tonnes of product in both a repetition and gravitational format fill the giant windows at their Bond street store right now.

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Anya Hindmarch, London

While there is a lot of technology out there in retail store windows we are pleased to see that not everyone is following the same path and perhaps a far more simple life is called for.  Albeit a luxury one.  While so many of us have been locked down for many, many months we cant help wondering if many you have learned new skills and perhaps a new craft also?  Research would indicate that this is the case.  Anyway, this scheme oozes a rather more sedentary way of living and being which we rather like and fingers crossed more brands will pick up on this and we can all live a less frenetic life.  Well, we can hope at least. 

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Burberry, London

We've spotted a lot of digital schemes out there on the high street recently which of course we can completely understand given the circumstances and naturally they are low maintenance.  However, there is the danger that this sets a precedence for these kinds of installations and that they can become the norm which in turn takes away the Art and Design from Visual merchandising and retail store windows.  Things do move on and change of course although this is not necessarily the best solution if you want to grab and maintain the attention of the passersby.  Watch this space we guess.

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Moncler, London

This brand really have embraced digital technology in their windows for quite some time now.  They do of course produce some very interesting installations with their flashing lights, key words and moving visuals although we rather liked the amazing installations which they used to have across their stores which were always dynamic and fun narratives.  It might be the case that this of installation is a temporary measure given that its relatively easy to update however hopefully it wont be at the expense of the amazing prop-led schemes which we always loved so much.

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Fortnum and Mason, London

We have really missed being out there looking at the latest schemes from brands like this.  The whole store has been illuminated in a fabulous shade of Blue with their windows filled with wonderful props.  Time for Tea is their latest promotion which we are guessing is (at least in part) promoting their afternoon tea experience inside the store.  Social distancing will of course be very important to the brand and we're confidant that you can still have a wonderful experience here.  So, get yourself out there and enjoy the delights of this amazing place.  Check out the side windows too.  Great to see so many brands picking up on the need help to save the planet.

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Louis Vuitton, London

After many months of lockdowns, shutdowns, no travel, no socialising, and so on, we are finally allowed out and about to explore the delights of all things visual.  Naturally, not everything is open here yet however new window schemes have been going in and we are getting closer to some kind of normality.  Here at this staggering brand, their new scheme has gone in and just wow.  With a bright Green back drop and large scale props and amazing styling makes us realise how much we miss being out there to see this stuff.

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Burberry, Sarabande, London

This is our final post for 2020 as we have now exhausted our supply of images and of course are not only restricted in movement across the city but also only retailers who are offering essentials are open.  What a disaster of a year.  However, there have been some interesting pockets of creativity which we have seen during this time and we leave you with the latest installation at Burberry along Regent street and the work from Sarabande, The House of Bandits.  Wishing you all a wonderful Christmas, a happy holiday or maybe it's just another Friday.  Have a great one anyway and we will be back soon.

 

Selfridges, London

We thought we would end our Christmas posts on a huge high and where better than this brand.  As always the team here delivers the most incredible installations which are clever, thoughtful and well, let's face it, rather spectacular.  We only have one entry left for Christmas day and then we will be quiet for a short while until we reach the other side of this pandemic or at least when its safe again to explore the delights which London has to offer.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/