Monday 10 May 2021

Moschino, London

We've never particularly liked the schemes at this brand although we have to say that this one is actually very interesting.  Great to see a bit of theatre again on the high street too.  With there marionette and narrative-led scheme this is actually one of the more interesting schemes out there right now.  Thankfully they do tend to steer clear of large format graphics and they obviously invest in schemes and while they are not always the highest quality in production value they do at least provide some level of differentiation.

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