Hay, Copenhagen

If you love all things Skandi then you will love this store.  This is probably the biggest store that this brand have in Copenhagen although we have spotted a few others around the city.  While there are no windows as such to this particular site there is this amazing entrance which takes you up to the store presented over two floors punctuated with an amazing staircase.  If you like to see some great interior pieces then put this store on your list.

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Illum, Copenhagen

For the rest of this week we are here in Copenhagen to have a look at this city's' latest schemes and to say its cold here is a slight understatement.  That said the warmth of the people in this country is astounding; everyone is so nice, helpful and so cheery which makes our journey so much easier.  Our first stop had to be Illum and what an incredible department store this is too.  This is possibly the equivalent of Selfridges in London which houses stunning products from the luxury brands over several floors.  A great window scheme draws you in (although we are not quite sure what this is actually about).  Budgerigars on metal cubed frames form the backdrop to their fantastic products.  The only disappointment here is that there is so little visually in store so once they get you in through the doors its just like any other mid-range department store around the world which is a shame as there is so much potential for this amazing place.

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Diptyque, London

Images Courtesy and Copyright www.millingtonsassociates.com

We love the products at this brand and just look at this store too..!  The team at www.millington-associates.com worked with the brands team in Paris to create this scheme which was inspired by paper theatres sold by the founders of Diptyque during the 1960's.  Creating a backstage set using traditional Red velvet curtains, ropes, antiqued pulleys, faux brick walls and stunning Red antique chairs, this scheme looks fantastic and great references to brand heritage here.

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Jack Wills, London

Images Courtesy and Copyright Jack Wills

Jack Wills just gets better and better and great to see that they have recently launched their new Athleisure range at their store in Covent Garden here in the centre of it all.   With Athleisure products, from our observations, the preferred attire of so many travels and apparently a £7bn market in the UK alone it is great to see that this brand has their fingers on the pulse of the street.  The brands latest installation is a modern yet nostalgic reference to the gym environment complete with patinated props.

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Clarks, London

Showing shoes by the truck load is clearly well and truly relegated to the archives of this brand as they forge ahead once more like they own the high street.  With just one, yes one product in their flagship store windows right now supported with a giant graphic background their confidence as a retailer seems to know no boundaries and we welcome this approach wholeheartedly.  Enough of our gushing though.

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John Lewis, London

Apparently in 2017 it is predicted (from the trend reports we read) that we will all be micro-clanning and digital cocooning.  What this means is that we will only follow and surround ourselves with like minded people and develop more intimate friendships based on similar beliefs.  While we cant suggest that this scheme had this in mind while it was being developed it is interesting that it seems to inextricably linked. So, stock up with their latest digital offering at John Lewis and get out there and Flourish. 

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Anthropologie, London

Launching right into Spring we can rely on Anthropologie never to disappoint.  Beautiful products and of course a handmade scheme, in this instance naturally a forward facing installation lunging towards Spring; possibly like most of us.  We adore the schemes and the thinking at this brand as regular readers will know, now imagine if the rest of the high street worked in this way.

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Salvatore Ferragamo, London

Shapes and forms seem to be de riguer across quite a few brands right now, namely Hermes, Max Mara and Chanel to name a few so its no surprise to come across this one at Ferragamo.  Radiating forms fill this space on to which the product has been placed.  With these semi-abstract schemes it is always difficult to work out what the brand is communicating (or not), however this is what is out there right now.

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Lanvin, London

This is a slightly more interesting version of the scheme we recently featured on this site while we were in Dubai.  With its illuminated fixture and a nod to a cruciform these fixtures are not exactly blowing our minds although maybe its symptomatic of where we are at this time of year; kind of in between seasons.  Maybe with pending Valentines schemes this brand will do something with a bit more narrative moving forward?

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Joseph, London

Images Courtesy and Copyright Joseph

This was one of our favourite brands/stores for creative schemes throughout 2016 and just look at this one.  Never failing to disappoint in just one window this brand shouts loud, very loud.  Inspired by the work of Julio Le Parc, specifically the Red sphere, the brand in conjunction with www.harlequin-design.com have suspended hundreds of cut acrylic pieces to create this installation with mannequins seemingly randomly positioned through the space in quite unexpected positions.  Just watch this space as we continue through 2017 as this brand no only continue to surprise and delight but really are leading the way in creative thinking.  

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Etro, London

No sooner had we written our last entry on this brand that they changed the scheme.  Looking more like a Prada scheme (this is a good thing) than a usual Etro one the abstract forms in the background simultaneously both complement and oppose each other just enough to work so well.  Of course the usual product handling dynamics have been applied but the use of both colour and pattern we so often view at brands such as Prada has been beautifully orchestrated.  

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Michael Kors, London

We haven't included this brands new store since they moved along Regent street and this scheme shines across the road right now.  Multiples of Golden cut out feathers form the backdrop to the product here which looks impressive when you see it for yourself although apart from that there isn't much else to mention.

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Brooks Brothers, London

We haven't looked or included Brooks Brothers in a very long time here on www.retailstorewindows.com although of course they do produce quality schemes.  For some reason, this type of menswear is just not very exciting although Hugo Boss are doing some amazing stuff at the moment and seem to be able to inject a bit more interest into their schemes.  The backdrop drew us in here to take a closer look as these tiny cut out outfits in a repetition format looked quite fun and fingers crossed the brand become a little more adventurous over the coming year.  C'mon Brooks Brothers, be brave?

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