Apparently in 2017 it is predicted (from the trend reports we read) that we will all be micro-clanning and digital cocooning. What this means is that we will only follow and surround ourselves with like minded people and develop more intimate friendships based on similar beliefs. While we cant suggest that this scheme had this in mind while it was being developed it is interesting that it seems to inextricably linked. So, stock up with their latest digital offering at John Lewis and get out there and Flourish.
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