Moschino, London

This is a simple yet fun scheme at Moschino right now.  We have seen different versions through social media of this latest promotion and the London one is comparatively very cool.  Other than mannequins emerging from a 'Bear suit' and one straddling the giant head there isn't much more to say about it, although the scheme does pack a punch at their store along Conduit street.

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Hugo Boss, London

Gone are the hard silver metal structures and in with a comparatively softer, albeit still very masculine scheme at Hugo Boss.  You have to see this one in the 'flesh' as the lights in the backdrop flash across the windows quite spectacularly.  This is the first scheme we've spotted at this brand where something moved and great to see it progressing beyond its previously very Germanic perspective.

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Hermes, London

We can guarantee (well almost) that you havent seen this scheme yet as it has literally only just been unveiled a few short hours ago as we type.  Known for their exquisite artisan products the latest installation in conjunction with the artist Alexandra Kehayoglou is equally exquisite with these stunningly produced pieces which fill the windows at the Bond street store.  Do check inside the store also as there is an additional piece upstairs (image below) which you can experience in all its tactile glory.

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Ralph Lauren, London

Ralph Lauren really does know how to create such beautiful interior spaces and the latest one is naturally exceptional.  With a hint of faded glory complete with flaking wallpaper and paneled backdrop the overall aesthetic is one which we adore.  A stunning chandelier, Gold frames and parquet floor generates a fantastic platform where the product sits so perfectly in this 'photoshoot-style installation.

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Liberty, London

If you like to follow the amazing annual RIBA collaborations as much as we do, here’s the first scheme we’ve spotted.  Architecture Social Club’s installation focuses on the figure of Arthur Lasenby Liberty and casts him in the role of fashion’s liberator.  ‘Arthur’ is shown to herald a new promise of higher quality fashion for the city and this installation’s narrative involves the iconography of ‘Noah’s ark’ which plays on the naval history of this Tudor-revival building which was constructed in 1924 using the timbers of two ships: the HMS Impregnable and HMS Hindustan.  The detail here is quite phenomenal so do go back several times to take a look.  Truly stunning.

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Ralph and Russo, London

Images Courtesy and Copyright www.millingtonassociates.com

If you dont manage to get to Harrods department store here in London then here's a taster for you of what you will find.  The team at www.millingtonassociates.com have recently completed a new pop up installation to showcase the fantastic product from Ralph and Russo.  With Harrods shoe heaven as the backdrop, a cascading chandelier of Wisteria is positioned above the faceted central fixture which has been trimmed in Rose Gold with mirror and glass.

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Dior, London

Dior is clearly being taken care of as every scheme coming through is so beautifully executed.  With their repetition of radiating forms the latest scheme at their Bond street store is looking very warm and very slick.  After years of neglect this brand is looking ever more visually appealing.

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Sautter, London

We've never noticed this store before and with so many historical references contained within their windows we had thought that they had been here for at least a century.  Not so it  seems.  The store is actually only 50 years old and while it is rather unfashionable to smoke cigars in contemporary society we do like the smell of the unlit ones (a smoking cigar is rather obnoxious we find).  However, it is interesting to find such places, cigar stores appear to be a dying trade and we guess it attracts a certain type of clientele (probably tourists).  The window scheme is wonderfully colourful even if it is a little chaotic.

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Christian Louboutin, London

This was quite a difficult scheme to capture in its entirety when we visited; we're guessing that the refuse collectors were due the following day judging by the amount of boxes.  However, while it is not very clear which campaign this scheme refers to (if any) we can only guess that it is Les Napolitains although any of the current campaigns on their website look like they are being referenced so who knows?  A skyscape backdrop with an anvil on a rock with suspended chains onto which the delicious products have been placed fill the windows here at their Mount street store.

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Marc Jacobs, London

The windows here at Marc Jacobs are looking quite dramatic at the moment with their vinyl naive drawings applied to the fenestration.  The drawings of course link to his latest offering with Tabboo! prints; moody prints and hand painted creatures.  As with most open backed window spaces the internal schemes tend to be quite simple, allowing the viewers eye into and around the interior.

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Loewe, London

These bright colours in the windows of the Loewe store along Mount street certainly punctuate this 'run' of stores right now with their Pool installation.  Plinth-like structures have been covered in these beautifully coloured tiles onto which the product has been placed.  There isn't much more we can say about this scheme although the impact of this simple scheme as you pass by is quite significant. 

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Jerome Dreyfuss, London

We often pass this store along Berkeley square although the wooden fixture (below) which fills their window is very dull and so we haven't had a reason to include them until now.  We were drawn in by the cheeky props here at this Parisian brand however with their out sized cigarette, fabric fingers and, is that a giant nipple?  We aren't actually sure that is is a giant nipple but it did stop us in our tracks and of course we had to share it with you.

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Gina, London

We've spotted a few references to Punk around town recently (you may remember the amazing scheme at Liberty we showed recently).  We guess that these brands are tapping into the 40th anniversary vibe of the period as there are also a few exhibitions happening around town (namely the British Library).  With references to the Sex Pistols album (Never Mind The B*****ks Here's the Sex Pistols) it is an interesting combination having high fashion in conjunction with an anti-establishment movement but then thats London for you.

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