Saturday, 10 September 2016

Hugo Boss, London

Gone are the hard silver metal structures and in with a comparatively softer, albeit still very masculine scheme at Hugo Boss.  You have to see this one in the 'flesh' as the lights in the backdrop flash across the windows quite spectacularly.  This is the first scheme we've spotted at this brand where something moved and great to see it progressing beyond its previously very Germanic perspective.

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