Joseph, London

Images Courtesy and Copyright Joseph

We are always so excited to see what Joseph will do next and right now the latest installation at their Fulham store is this fantastic illuminated runway space, referencing the attitude of the 1970's Punk scene with a spiral punctuating the space.  With beautiful styling by the ever talented Danny Letton who you can guarantee can 'bust a look' and produced in conjunction with the lovely guys at http://www.tenn-ltd.com, it is always such a worthwhile pleasure going to experience the spectacle of this store.

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Vivienne Westwood, London

Printed cubes in delicious patterns with a usual hint of rebellion from this phenomenal designer is the latest installation at their Conduit street store.  One cube in each of the windows has been illuminated with flashing lights; which we've just about managed to capture the letter 'V' in the image below. 

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Kate Spade, London

We have seen some exciting schemes from Kate Spade over the years although this one does leave us feeling a little cold.  What is in one respect a nod to something rather glamorous it does appear that so much has been edited and perhaps the luxurious 'velvet' curtains and strap lines set it up for failure?  The mannequin narrative feels more folksy than high fashion and (probably inadvertently) look like granny accompanying a school girl?  In a world where everyone is an amateur semiotician dont even get us started on the articulated hands holding the microphones like erect phallus's doing, well you know what over the handbags (the product surely isn't that exciting is it?)

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Aspinal, Harrods, London

Images Courtesy and Copyright www.millingtonassociates.com

Here's a snapshot of the latest collaboration between Aspinal and the renowned graphic artist Emma J. Shipley, produced by www.millingtonassociates.com  The walls of the window have been printed and form the night sky with twinkling light, at the centre of which is a beautifully illustrated Pegasus.  The product itself has been placed on a stunning mirrored showcase plinth.  This scheme forms part of Made with Love and Precision campaign currently at Harrods and of course is a fantastic example of super luxury at its finest. 

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Dolce and Gabbana, London

We resisted including this scheme until now as we had spotted it just at the end of the Wimbledon championships season and thought we had missed the boat with recording a topical scheme.  It seems however that the brand are squeezing this scheme for some time yet and with the Olympics it appears to have slipped back onto our radar.  Fantastic prop tennis racquets (or rackets) and of course the obligatory tennis balls form the backdrop to the amazing product here. 

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Urban Outfitters, London

We hadn't immediately noticed that the latest scheme at Urban Outfitters is a bit of a nod to the Olympics with the use of the coloured banners and positioning of the bust forms, however this is quite a subtle nod perhaps only easily recognised in retrospect and in a photograph.  We aren't too keen on their bust forms however; presentation with shoes underneath does the products no favours whatsoever and if you have forms with articulated arms, why not use them to give the window a bit of character and narrative?

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J Crew, London

This is an interesting industrial-style installation at J Crew although they dont ever seem to follow through into the store from their window schemes for some reason however?  Slightly odd.  The latest installation appears to be a kind of warehouse/industrial influenced theme with the use of industrial hooks and rope tensions breaking up the window space and product suspended in a gravitational format.

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G-Star, London

We haven't worked out the connection between the Origami and the promotion of the new pouch denim at G-Star although the way the pieces are positioned it does draw your eye to that all important aspect of these new jeans (we were trying to resist writing crotch).  Apart from this there is nothing else to comment on as their second window contains a simple line up of figures.

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Aquascutum, London

We haven't included this brand for a while although they haven't done anything interesting until now so we had nothing to share.  However, with their signature rain macs (looking slightly Burberry) and their illuminated backdrop simulating rain (we guess) this brand is looking rather cool.  Having risen from the ashes and with new investment we really hope they continue with the kind of impact this scheme has with the ones to follow.  Watch this space we guess.....

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John Lewis, London

The Back to School schemes are creeping in already (or in the case of John Lewis along Oxford Street, Back to University).  With their Green back drop, faux grass panels and of course the suggested room settings, the products of course look very desirable.  One thing that you might not notice immediately is the time on the clock in the image below; 10.10.  This team clearly know that times on watches/clocks are always set at either 10.10, 13.50, 19.20 or occasionally 16.40, just look at any advertising and you can spot who gets this right (or not).

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Stella McCartney, China

Images Courtesy and Copyright www.sfd.co.uk

Working with Stella McCartney, the team at www.sfd.co.uk were commissioned to manufacture and install these fantastic oversized neon Cats at her various stores across China, including the flagships in Beijing, Shanghai and Chengdu.  McCartney has long been a supporter of PETA and this installation was designed to highlight the work that they do.  The same scheme has been installed here in London and which we featured recently to highlight the work of Battersea Cats and Dogs home. 

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Baldessarini, Stuttgart

Images Courtesy and Copyright www.dfrost.com

We dont know very much about this brand although from a cursory glance across their website, it was developed around 93/94 by the former designer at Hugo Boss, Wemer Baldessarini.  Are there any stores in London, we dont seem to have come across any?  You may however have come across some of their fragrances.  Based on their current campaign (with stunning photography) the brand have teamed with www.dfrost.com to create a lush tropical backdrop in front of which their products have been showcased. 

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