Thursday 18 August 2016

Urban Outfitters, London

We hadn't immediately noticed that the latest scheme at Urban Outfitters is a bit of a nod to the Olympics with the use of the coloured banners and positioning of the bust forms, however this is quite a subtle nod perhaps only easily recognised in retrospect and in a photograph.  We aren't too keen on their bust forms however; presentation with shoes underneath does the products no favours whatsoever and if you have forms with articulated arms, why not use them to give the window a bit of character and narrative?

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