Harrods, London

Images Courtesy and Copyright www.sfd.co.uk

Its that time of year again when London Fashion week descends on London.  In collaboration with the team at this luxurious and iconic brand the guys at www.sfd.co.uk have produced a run of 12 windows featuring their London Calling campaign complete with phone boxes synonymous with the London cityscape, and handsets and tannoys.  The phone boxes have been presented in a White finish in order to highlight the clothing and contrast against this delicious Pink coloured backdrop and bold monochrome graphics have been applied in a playful and sculptural format.  If you haven't seen this scheme then do go if you can.

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Aspinal, London

Images Courtesy and Copyright Millington Associates

For their latest collaboration with Aspinal, Millington Associates produced 180 exquisite, lifelike Roses, handmade from premium paper and finished with scenic paint and Green leaf for this premium brand.  The Roses used in the scheme were suitably tagged with 'I Love You' and were sprinkled throughout the Green hills which were supplied by the brand to create a beautiful Spring setting to showcase their desirable products.

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Harrods, London

Harrods have been covering a multitude of angles in their windows recently with references to all sorts of events and promotions.  The Year of the Monkey got a huge nod although it was the paper sculptured scheme which drew is in.  The last time we saw a scheme use paper like this was in Bergdorfs in 2000 which as one would expect, was quite a spectacule.  The scheme here is promoting Orchidee Imperiale and great to see such level of detail and drama highlighting a small product when so many usually opt for a large format graphic.

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Louis Vuitton, London

We've been wracking our brains to work out what this form is within the scheme at the smaller Louis Vuitton stores.  Perhaps an 'Apse'?  An Apse is a semicircular recess covered with a hemispherical vault or semi-dome, the kind of thing one would find in Cathedrals or church architecture where the alter is usually placed or in this case delicious bags.  No doubt the products here are encouraging plenty of worshiping at their Sloane street store. 

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Ermenegildo Zegna, London

With hints to the Year of the Monkey and highlighting the details of their amazing products, Zegna have incorporated beautiful bell jars (or glass domes) within their scheme at their store along Sloane street.  The glass domes have been used to form the backdrop to the mannequin and focus on the craftsmanship and tailoring that this brand are so recognised for and placed in a repetition and gravitational format. 

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Marc Jacobs, Harrods, London

If you have been passed Harrods recently then no doubt you would have come across this promotional scheme across several of their windows.  A kind of land of the giants installation with Bull Terriers in a repetition format and out sized lipstick, mascara and other beauty products this scheme is both enormously fun and impeccably produced for Marc Jacobs and this iconic luxury brand store.

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Harvey Nichols, London

We don't know if there is any meaning behind the latest scheme at Harvey Nichols although does that matter?  If you happen to be in Knightsbridge this scheme shines like a beacon with huge doses of drama using abstract forms and amazing lighting.  Check out out video here if you cant go and see it for yourself https://www.youtube.com/watch?v=3kKu_0lTSx4

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Dior, London

A very simple scheme at Dior right now using vertical lines to form the backdrop to their product.  We think the lights are the same colour range as their recent Christmas scheme although this is probably a low maintenance installation for this brand which always appears rather unloved on the high streets around the world apart from their flagship store in Paris. 

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Aishti, Beirut

Images Courtesy and Copyright Sagmeister and Walsh

Just in case you thought we had forgotten to include any Valentines schemes here's one just for you.  This combination of two and three dimensional elements for Aishti, Beirut features a Sagmeister and Walsh graphic with the use of the repetition of the arrow form.  As always, with this brand the final result is a dynamic installation by Arte Vetrina Project with a less than obvious focus on this retail calendar event which is much appreciated.

Miilington Associates Invitation @Retail Expo

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Salvatore Ferragamo, London

Ferragamo have finally injected some fun into their schemes and appear to have ditched the old wooden fixtures that they seemed to have had for so long.  The latest scheme should appeal to the much younger market perhaps which luxury brands are possibly realising is the future of their longevity?  Old customers are already in the bag (so to speak) so why keep focusing on the existing and bring in the new.  Great strategy if this is the case?

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Harlequin Design Invitation @Retail Expo, London

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Hogan, London

If you havent seen the latest scheme at Hogan, flashing away as we write, then here's a snapshot for you.  There is an ever so slightly epileptic seizure inducing feel about this scheme, although thats not meant in a derogatory way, just be careful if you see it.  Large lighting flashes focus the eye onto the product which is elevated on mirrored plinths and surrounded by these 'trees' of pricey trainers and suspended jewels.  References to our recent London weather no doubt.  To obtain a better view of this scheme in all its glory just check out of video either below or through this link https://www.youtube.com/watch?v=_tRRVKBoRzg

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