Saturday 13 February 2016

Salvatore Ferragamo, London

Ferragamo have finally injected some fun into their schemes and appear to have ditched the old wooden fixtures that they seemed to have had for so long.  The latest scheme should appeal to the much younger market perhaps which luxury brands are possibly realising is the future of their longevity?  Old customers are already in the bag (so to speak) so why keep focusing on the existing and bring in the new.  Great strategy if this is the case?

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