Ralph Lauren, London

Ralph Lauren have recently launched their latest scheme at their monolithic store along Bond street.  Wonderfully subtle with their (nearly) monochromatic scheme representing a lifestyle beyond most of us and beautifully presented as always.  The presentation overall appears as a photoshoot within an interior space with heaps of grandeur and not an ounce of faded glory in sight (we prefer the faded glory look ourselves) but of course the scheme emulates the core values of the brand superbly.  We cant wait to see what they have done in NYC.  You can see our video here which gives a more detailed overview https://www.youtube.com/watch?v=ByQX8ycMncc

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Desigual, London

We're just popping this in here today before we fully launch into Christmas.  We're huge fans of this brand as they differentiate themselves from the rest of the high street so incredibly well.  Loving their Coats this week is a sure sign that Winter is clearly here and of course the party season is in full swing.  Check out our video of this small window with huge personality https://www.youtube.com/watch?v=fguNvCJ200Y

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Moschino, London

Moschino is sporting the New York subway look right now at their store along Conduit street here in the centre of it all.  Its difficult to say much more about this without being highly critical but it does what it does we guess.  Some better lighting would have been beneficial of course as the scheme is quite dark.  You can see more detail in our video here https://www.youtube.com/watch?v=wS7nn0u8Ep8

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Michael Kors, London

Wow, Michael Kors finally have a scheme at their London store for us to show you.  We have (we think) included one of this brands stores in New York before now although the London store usually sticks to a fixture in the window (a little like the rather disappointing YSL store along Bond street) with masses of handbags in a repetition format.  Not much opportunity to be creative there then.  However someone has clearly seen the light and thankfully we have an installation we can show to you.  Product and props are suspended in this gravitational format in at least a part of their large windows with a #charming strap line.  Lets keep them coming guys?

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Harvey Nichols, London

Images Courtesy and Copyright Harvey Nichols

We couldn't hold back showing these to you as they really are staggering.  Upping the ante in Christmas schemes, Harvey Nichols windows are show stopping stuff.  We passed by the other evening and were blown away by this scheme.  We normally hate Christmas schemes but this has won us over.  Inspired by the party wear of the season, Studio 54, the windows feature over sized faces crafted from 15,000 gift boxes, with disco balls, baubles, stars and ribbon.  To give you an idea of the work involved here, approximately 1 million flakes of glitter were used, 301,000 sequins, 620 mirror balls, 540 baubles and 3259m2 of fabric are contained within this installation.  If there is one scheme you must go and see, just to experience it, it should be this one.  

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Jimmy Choo, London

OK, strap yourselves in, batten down the hatches, here comes a Christmas scheme.  How great to see Jimmy Choo investing in some fantastic props and actually looking rather like Moncler right now.  Screaming out to their core customers, i.e. the very wealthy, these ski lift chairs within this scene look brilliant, particularly as the size of the windows at this store along Bond street are so tiny.  Great to see a narrative around this product although a shame that the shutters are kept down which slightly kills the impact.  https://www.youtube.com/watch?v=l-JqHhxRO38

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Massimo Dutti, London

This is an unusual and welcomed change at Massino Dutti who normally seem to produce every scheme in a Caramel colour with a life-sized plastic horse (ok we are exaggerating about the life-sized horses in every scheme but you know what we mean).  This scheme however is a huge departure from their usual stuff and here we have a magnificently detailed scheme which no doubt took some time to install.  We're aren't absolutely sure if this is their Christmas scheme although we guess the clue here is the wooden Reindeer (well, Stag probably) which can be viewed in our video (not a Christmas tree in sight - phew).  Do check this one out if you can however as it does whiff a little of RL but in a good way.  https://www.youtube.com/watch?v=IKb_7E7KanY

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Don't forget to buy your tickets....!

Dover St. Market, London

Featuring the work of Roger Ballen right now, Dover st. Market as usual is not following the masses but doing what it does best.  A slightly disturbing scheme nonetheless.  We have spotted a range of Christmas schemes already launched and some in mid-installation so we are resisting as much as we can in including those schemes this week as, as we know it drags on for an eternity and its great to capture a little more of AW15 than zoom in on illuminated trees and baubles by the truck load.  We have a short video as usual here which we hope indicates this scheme in a little more detail https://www.youtube.com/watch?v=HJ4TXEdnD48

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Kipling, London

We occasionally see this store and keep on walking however we have spotted a few cut outs around town so we've decided to include this scheme as there is a bit of a micro trend happening here.  This Belgium brand isn't the most luxurious or interesting of brands and the name (in case you don't know) apparently comes from the author Rudyard Kipling, who of course wrote Jungle Book.  See the connection now?  Of course their brand logo contains a Monkey although this cut out looks more like a Gorilla to us?  Anyway, there's still a vaguely interesting connection here we guess and we will try to include further cut outs as we find them.

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Beats by Dr. Dre, Harrods, London

Images Courtesy and Copyright Millington Associates

As part of the Live Smart campaign at Harrods throughout October, once again the guys from Millington Associates collaborated with the brand and Beats By Dr. Dre. in the production and installation of this incredible technology-led window scheme.  This cubist style scheme which showcases a selection of Beats products within a structure of individually branded gift boxes hint at the pending major event of the year, Christmas.  Amazing stuff.

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Gucci, London

We quite like this installation at Gucci which we have passed on numerous occasions and thankfully there are no security bars in front of their windows at the store along Sloane street to obscure our view.  We've also included this latest campaign at Dover Street Market which is a smaller version of this one but without this illusion.  This is a product-led scheme we guess from their GG Bloom collection which can be seen on their website - think granny's old wallpaper but with a whiff of luxury.  You can check out our video below or through this link https://www.youtube.com/watch?v=zLRAq0a7yBQ

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Harrods, London

If you want to see some old school window display at its finest then look no further than Harrods.  During October the brand launched their Cover to Cover Magazine which encapsulates all menswear across the store. Harrods have been hosting a range of special events, personal appearances and of course highlighting their amazing windows.  We don't have a copy of the magazine ourselves but maybe they will send us one for us to peruse (is that subtle?)   We've managed to capture some of the windows in our video but it was incredibly busy even at night time so we just have a snapshot for you to see if you missed them.  You can check our video here too https://www.youtube.com/watch?v=JwpSfEYii9k

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Joseph, London

Images Courtesy and Copyright Joseph

We do love coming across old fashion houses with an enviable and incredible history and this one showcased at Joseph along Brompton Road here in the centre of culture and fashion is no exception.  Rochas is a French Brand which dates back to 1925 and founded by Marcel Rochas who was the first to design 2/3 length coats and apparently skirts with pockets.  After a chequered history, it of course has new creative directorship and so great to see this brand back on the fashion map.  Joseph at the cutting edge yet again.

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